Marketing 5 Reasons to Build A Great Vacation Rental Website (and SEO Isn’t One of Them) People are often surprised when I say they need to stop stressing out about search engine optimization (SEO) because it may not even be right for their vacation rental marketing strategy. “Jonathan, don’
Marketing Stressed About SEO? Why It May Not Make Sense For Your Vacation Rental I often find myself in conversations with vacation rental owners of just one property—or perhaps a few—about whether SEO should be a part of their marketing strategy. For many larger, professional
Marketing Putting Autoresponders to Work for You This topic recently came up in Matt Landau’s Inner Circle forum, and these two posts are based on information I shared there. If you aren’t already participating, connect with Matt Landau’
Business/Operations Are you missing out on vacation rental referrals? Referrals are a common way for businesses to grow, and rent-by-owners (RBOs) aren’t any different; you likely already know that word-of-mouth marketing from happy guests can be one of your most powerful
Marketing Why Your New Vacation Rental Website Isn't Showing in Search Results Launching a new website for your vacation rental business is an exciting event…that can quickly deflate when nothing seems to happen. Where are the website visitors? Where are the new bookings? Like
Marketing “Living Like A Local” Made Easier with Travel Apps and Websites Once they decide where they want to go, travelers want to know what they can do when they get there, relying on the Internet and a sense of exploration to serve their needs.
Marketing Advice From A Vacation Rental Owner: Easy Guest Surveys Are Invaluable When it comes to guest surveys, the old “K.I.S.S.” motto works best—”Keep It Simple” and you just might get a few insightful comments in response. Make it complicated and,
Marketing Attract Travelers By Pairing Your Blog With Pinterest Photo by G. Crescoli / Unsplash While sharing interesting content via a blog can support your vacation rental business, adding images—and taking advantage of an image-based social network—can improve the experience exponentially.
Marketing Choosing The Best Thumbnail For Your Vacation Rental Listing It was three weeks ago. Well, maybe just two weeks—but it seems like an eternity. No emails. No phone calls. Just a message from “Marie in NY” that was obviously a phishing
Marketing How To Turn Hollywood Hits Into Reservations Photo by Jakob Owens / Unsplash Having your city or neighborhood featured in a movie, TV series or book can bring a sense of pride—even some residual acclaim—to the people who live
Marketing Photo Staging Tips for Vacation Rentals Photo by Patrick Perkins / Unsplash Whether you’ve hired a professional photographer—one of our top tips!—or prefer to take your own photos, staging your property can have a positive impact on
Marketing Many Travelers Prefer Guidebooks! What That Means For Your Marketing Photo by Anete Lūsiņa / Unsplash There’s no question that online marketing matters when promoting your vacation rental; Google’s report, “The Traveler’s Road to Decision,” found that the vast majority of
Marketing Create Facebook Posts That Get A Reaction Photo by William Iven / Unsplash You diligently post to your vacation rental’s Facebook Page on a regular basis, and you know many of your Page’s fans are seeing your posts. So
Marketing Growing Your Website: 5 Things Your Guests Want To Know About You know your website is key to attracting bookings and making money. But how do you keep a website fresh and growing? The more information you provide, the better prepared your visitors will
Marketing Why Getting More Links To Your Website Is A Good Idea Photo by Alexandru Acea / Unsplash If you’ve researched how to market your vacation rental online, you’ll be familiar with search-engine optimization (SEO) — the process of influencing the many factors that can
Marketing Tools That Help Make DIY Video Clips Easy If you caught MyVR’s presentation at the HomeAway Summit earlier this year, you’ll know I’m a fan of video; we included it on our list of minimal-effort activities that can
Marketing Why Facebook Cover Photos Are Now A Lot More Useful Photo by Felix Russell-Saw / Unsplash A lot of Facebook Page owners ignore the rules, but if you’ve been trying to keep your vacation rental Page on the straight and narrow, there’s
Marketing Maintenance and Fine-Tuning For Your Marketing Efforts Always be selling, the old business mantra goes — as true for vacation rental owners as it is for the hardware store up the street. While you have a finite amount of “product” to
Marketing Facebook Ads: What’s Best For Your Vacation Rental Marketing? Photo by Tim Bennett / Unsplash A Facebook Page is a great way to stay in touch with previous guests and other fans of your vacation rental. Recent changes, like new features to help
Marketing Have You Tried This? Marketing Tactics You Might Be Missing Looking for new ways to promote your vacation rental and attract more bookings? Here’s a recap of some of the ideas we’ve shared on our blog this past year. Photo by
Business/Operations Starting A Vacation Rental: A Mini Guide You’ve decided that turning your second home into a vacation rental is the right move for you. Photo by Cathryn Lavery / Unsplash Now what? Getting your first reservation on the calendar is
Business/Operations Using The Fall “Lull” To Organize Your Vacation Rental Business When renters are constantly coming and going, it’s easy to push non-urgent administrative tasks to the side for “later”. Photo by Sonja Langford / Unsplash If your vacation rental slows down between Labor
Marketing “Like” This! Facebook Contests Now Easier to Run Good news if you have a Facebook Page for your vacation rental: Facebook has relaxed the rules around contests and promotions so they’re easier and cheaper to run. Photo by William Iven
Marketing What Are You Missing? Ideas To Give Your Marketing A Boost You know you have a good thing going: Your guests are happy, the bookings are coming in. But you can’t help but feel that you’re not quite there yet; you feel
Marketing New Features Help Expand Your Reach on Facebook This summer, Facebook has rolled out a number of marketing tools that can help expand your reach and attract new people to your vacation rental – without paid advertising. Photo by Tim Bennett / Unsplash
