Marketing

The past five years has brought a tremendous rise in awareness of short-term rentals, driving demand for what used to be a relatively niche industry. But growth doesn’t always go smoothly, and one side effect of this larger and more diverse marketplace is the number of guest cancellations.

Years ago, executing an advertising strategy was either expensive due to traditional media or difficult to get the exposure you wanted. But today, there are many strategic ways to advertise your vacation rentals that don’t require spending a fortune.

Advertising on Facebook are increasingly important ways to stay top-of-mind with both past guests and prospects. And it’s easy, inexpensive, and effective. One of the best ways to advertise vacation rentals on Facebook is by using Custom Audiences and Lookalike Audiences.

Having a standout vacation rental properties and offering a wonderful guest experience are important factors, but they if you don’t know how to market your vacation rental business, you may find lower occupancy rates than you were expecting.

Your listings are set up. Your properties' titles are enticing, you spent hours crafting the perfect description and you're using a dynamic pricing tool. But you aren't gaining the number of inquiries you were hoping for. So what's wrong?

Channels continue to grow crowded with vacation rental listings. With so many short-term rentals advertised across listing sites, it takes time and effort to make your listings stand out. The best way to break through the clutter is to avoid the mistakes that everyone else is making.

Realistically, you'll have gaps in your calendar from time to time. One way to reduce the number of vacancies you experience is by targeting last minute travelers. Try these strategies to attract last minute guests to your vacation rental properties.

An obvious way to grow your short-term property management business is by booking more guests, but another way is to bring on more owners. Both means of growth can be nourished with the proper technology, but today, we’ll focus on adding more properties to your portfolio.

The average traveler will visit between 3-5 vacation rental websites, and inquire about 7 different properties, according to data from FlipKey. To make the shortlist, you need to do one critical thing: Get their attention!