12 Days of VR Marketing - The MyVR Blog

4 Ways to Avoid Bad Guests

Not every vacation rental owner has a tale to share about The Nightmare Guest – but plenty do. While most guests come and go with few if any issues, owners occasionally find themselves facing some level of destruction or disruption.

Marketing

On The 12th Day: Reach Out To Past Vacation Rental Guests

If you haven’t already been collecting this information, you may need to do a bit of research; focus on your records from the past year or two to help keep the amount of information a bit more manageable

Marketing

On the 11th Day: Test Your Vacation Rental Listing on Craigslist

Craigslist is a free classifieds website, and people often have mixed experiences with it. However, it has some clear benefits:

Marketing

On the 10th Day: Pin Your Vacation Rental On Pinterest

If you have little idea what Pinterest is, you’re not alone: Its rise in popularity has been relatively quick and recent.

Marketing

On the 9th Day: Update Your Facebook Page

Word-of-mouth recommendations and referrals are key reasons to be on Facebook, as is staying connected with past renters; 87% of vacation rental guests have recommended renting a home to a friend.

Marketing

On the 8th Day: Find New Sites To Promote Your Vacation Rental

You’ve already updated your listing on the vacation rental directories; today’s focus is broader, to include search engines and business directories.

Marketing

On the 7th Day: Update Your Existing Vacation Rental Listings

For the seventh day of MyVR Marketing Tips, take a tour of vacation rental websites where you’re listed and either add or revise your listing information with your newly-updated description.

Marketing

On the 6th Day: Review What Advertising Works (And What Doesn’t)

Based on this information, the spreadsheet will help you calculate the return on your investment: The average cost per booking, as well as how much money you earned from every dollar you spent on advertising.

Marketing

On the 5th Day: Plan to Update Your Vacation Rental Photos

You should already have high-quality photos that accurately reflect the quality and decor of your home. However, unless these photos are relatively recent, they can become dated over time as you repaint walls, replace a piece of furniture or two, or rearrange the backyard.

Marketing

On the 4th Day: Update Your Vacation Rental’s Local Guide

For the fourth day of MyVR Marketing Tips, either research or take time to reflect on some of the great experiences you’ve had in your vacation rental neighborhood recently. Then, add this new information to your local guide.

Marketing

On the 3rd Day: Refresh Your Vacation Rental Sales Pitch

Next to having great photos, a captivating and detailed description is what will bring business to your door. Even if you think the description you’re using right now really captures what you have to offer, step back to consider whether there might be anything you can add.

Marketing

On the 2nd Day: Review Your Vacation Rental Rates

Changing your rates isn’t something you need do today — for example, you don’t want to unexpectedly increase rates for people who’ve been planning to book with you but haven’t yet done so.

Marketing

On the 1st Day: Get Your Administrative Tasks Up-To-Date

It’s easy to let administrative tasks build up “until you have more time” — especially when things are busy, as they tend to be towards the end of the year. However, that extra time will never really show up; a bit of down time between family, friends and turkey dinners may be as good as it gets.

Marketing

The 12 Days of Vacation Rental Marketing (Stay Tuned!)

Just 10 minutes a day will help you update your content, tie-up loose ends, and start great ideas you can build on in the New Year. You don’t need to do much to follow along, just subscribe to the MyVR blog below and we’ll send each post to you directly starting on December 25th.

Operations

6 Ways To Handle Rental Requests from Friends and Family

When it comes to cutting friends and family a good deal for your vacation rental, ground rules aren’t the only thing to pay attention to.

Operations

Vacation Rental Policies To Consider

A real estate lawyer will walk you through the contractual basics, like your reservation policies, and ensure any legal requirements are covered. Here’s an overview of policies and procedures you should consider.

Marketing

Top 10 Facebook Marketing Stats Every Vacation Rental Owner Should Read

And your renters are using Facebook as well — connecting with friends, liking their favorite products, and posting photos from their vacation. But still, with everyone on Facebook, we still hear owners saying the same thing. Should I create a Facebook Page for my vacation rental?

Operations

Tips for Picking Your Vacation Rental Website Domain Name

You come up with a clever name for your vacation rental property and immediately jump online to buy the website domain name. But wait – someone already has!