Jennifer Lewis

If your goal is to build a stronger direct business or diversify the sources that you earn bookings from, you may want to set a goal to get 10% of your bookings from organic search traffic in the first year. After the second year, you can slide that goal up to 15% and so on.

Google Analytics has many default and customizable tools to accomplish your goals. But what KPIs matter when it comes to tracking SEO? Today we’ll highlight the top 3 reports that can help you measure website traffic: Channel Report, All Pages Report and Source/Medium Report.

Two of the most important parts of on-page SEO are metadata and on-page content. We supply step-by-step instructions on how to add these two elements to your website, analyze your content, and what best practices you need to rank for top keywords.

Once you've checked off the basics of on-page SEO, let’s talk about how to set up tools that track your results. Google Analytics and Google Search Console are a free and very useful tools to track traffic to your website.

There’s no better place to start your SEO journey than with keywords: after all, that’s how Google works! Your guests use keywords to translate what they want to find/plan/do (a vacation or stay in one of your properties) into a few words.