For the twelfth day of MyVR Marketing Tips, start the New Year by getting in touch with people who’ve rented from you in the past.
If you haven’t already been collecting this information, you may need to do a bit of research; focus on your records from the past year or two to help keep the amount of information a bit more manageable.
Once you have your email or mailing list prepared — use the method you think is most preferable to the people you want to reach — you’ll need to craft a message that will have some meaning to them. Try to put yourself in their shoes, and ask: “What’s in it for me?”
For people who’ve stayed with you in the past, relevant information might include:
- Any improvements you’ve made to the property, especially if you’ve addressed things that were noted by past guests as deficiencies.
- Letting people know they can connect with you on Pinterest and Facebook, as well as the sort of information you plan to share.
- A heads up if you’re planning a rate change; let people know they still have time to book at last year’s rates.
- A special promotion for these loyal customers, or a benefit for any friends they refer to you.
It’s always possible that past guests were in the area for a one-time trip. However, getting in touch reminds them you’re still there if they want to return, lets them know what’s been going on, and encourages word-of-mouth referrals.
photo credit: Jen Collins