For the seventh day of MyVR Marketing Tips, take a tour of vacation rental websites where you’re listed and either add or revise your listing information with your newly-updated description.
Armed with the information about which sites have more or less value to you, you may want to adjust your plan for these sites too. If a paid site did not bring you any bookings in the last year, considering changing your subscription to a different level or canceling it altogether. This is a great time to upgrade or downgrade your account.
As you check each listing:
- Tweak your headline to ensure it includes attention-grabbing keywords.
- Update the description to match what you wrote earlier.
- Ensure all other information (i.e. contact details) is up-to-date.
- If you intend to increase rates, add a notice to the page.
- Evaluate the rest of your listing. Have you used the best photos? Are there any comments you need to respond to?
- Make sure there are no typos or grammatical mistakes!
Vacation home renters like to browse around; a survey by FlipKey found that the average traveler looks at four different sites before finally inquiring about seven different properties.
Some listing sites give you an opportunity to connect with a more focused group of potential renters. If you target a particular group of travelers, a bit of online research may help you find a directory that’s dedicated to that particular audience.
This post is part of our 12 Days of Vacation Rental Marketing series. Subscribe to the blog below and we’ll send you an email each day with a new post.