Ready to give your website an overhaul? Thinking about creating a new website for your vacation rental? Then this session is for you.

Photo by Jess Watters / Unsplash

Owners who, in addition to using listings sites, use their own website to participate in further marketing efforts (such as social media) experience 40% greater occupancy rates than those who use listing sites as their sole form of marketing, according to a recent survey by Matt Landau.

These days, a website is essential for your vacation rental, yet many owners still don’t have one. Or, worse yet, haven’t updated their website since they stopped accessing the internet through a dial-up modem.

We’ll review the critical elements every website needs to be successful, looking at live examples from owners. Topics we’ll cover include:

  • Search engine optimization
  • Photos and videos
  • Comprehensive local guides
  • Integrating your HomeAway calendar
  • Inquiry forms and booking engines
  • Social media shareability
  • Keeping content fresh

Your website should be a living, breathing entity that showcases the personality of you and your home. A great website paints the picture of a dream vacation for the traveler, not just list features and frequently asked questions.

Join me October 25, 2012 at 12 noon PT for a free webinar hosted by HomeAway.

Title: Give Your Listings Firepower with a Personal Website
Speaker: Erin Colbert
Audience: Vacation Rental Owners & Managers
Date & Time: October 25, 2012 at 2pm CST