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You know your website is key to attracting bookings and making money. But how do you keep a website fresh and growing?

The more information you provide, the better prepared your visitors will be and the more potential guests you’ll attract. However, it has to be useful and relevant. What do your guests want to know?

"Security Westec" on flickr, by Derek Bridges (CC BY 2.0)You probably already know a lot of the key questions. However, a survey by CNN Travel this spring also helpfully asked people what mattered most to them when choosing a destination. The top results?

  1. security and safety
  2. price
  3. reputation
  4. knowledge and availability of information
  5. diversity of things to do, amenities

Your website can put this information at their fingertips – not just through an easy-to-share local guide, but also through regular updates.

How do you get the right message across? Here are a few ideas. Continue Reading…