Archives For Vacation Rental Stats

"Summer time (Algarve)" by Tiago Fernandes (CC BY 2.0)If you enjoyed a brisk business this summer, you’re not alone; a recent report from HomeAway shows a vast majority of owners (86 percent) enjoyed vacation rental bookings that were the same or better than last summer.

Highlighted in HomeAway Vacation Rental Report: Owner Edition, these numbers reflect the niche that vacation rental properties are carving in the travel industry.

Among owners who see summer as peak season, occupancy rates averaged 77 percent – higher than the 70 percent average occupancy rate reported by U.S. hotels (a slight increase over last year). Continue Reading…

Facebook User MapWith nearly 1 billion users on Facebook, chances are you’ve got a personal profile already — even if it’s just to check out your grandkids photos and find your long-lost high school classmates. And your renters are using Facebook as well — connecting with friends, liking their favorite products, and posting photos from their vacation. But still, with everyone on Facebook, we still hear owners saying the same thing.

Should I create a Facebook Page for my vacation rental?

My renters don’t use Facebook!

My Facebook Page only has a few fans, will this really work for me?

I hope that these 10 stats will convince you that you need to set up a Facebook Page for your vacation rental immediately! And, if you already have one, connect with more travelers and past guests to build better relationships with them. Continue Reading…