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We’ve talked about making your vacation rental website more search engine friendly, so it shows up when people are looking for a vacation rental in your neighborhood. Adding great content, using relevant keywords, and ensuring your information is up-to-date in local directories are all factors that can help improve where your property will show up in search results.

However, a recent review by search engine optimization experts Searchmetrics shows that — while these elements matter — they don’t top the list of things search engines look for.

What does? Social media.

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