We’ve talked about making your vacation rental website more search engine friendly, so it shows up when people are looking for a vacation rental in your neighborhood. Adding great content, using relevant keywords, and ensuring your information is up-to-date in local directories are all factors that can help improve where your property will show up in search results.
However, a recent review by search engine optimization experts Searchmetrics shows that — while these elements matter — they don’t top the list of things search engines look for.
What does? Social media.