Archives For Travelers

"Travel Swag Bag Contents SXSWi" by Sheila Scarborough on flickr (CC BY 2.0)As a group, the preferences of travelers don’t change much from year to year. But they way they do their research and bookings—and the opportunities you have to connect with them—does.

Following up on a survey conducted last year, Google recently released “The 2013 Traveler“, a report that doesn’t offer shocking revelations but emphasizes that if you’ve held off on taking control of your vacation rental marketing, now is the time to do it. Continue Reading…

"Travel bag" on flickr, by Monterey Public Library (CC BY 2.0)There’s no question that online marketing matters when promoting your vacation rental; Google’s report, “The Traveler’s Road to Decision,” found that the vast majority of business and leisure travelers plan their trips online using search engines, websites, online agencies and other channels to get information and make reservations.

However, it seems that many travelers still prefer a good printed guidebook.

According to the “World Travel Market 2013 Industry Report,” more than half of UK travelers (59%) referenced a printed guidebook during their travels this summer.

Personal recommendations and other online resources still rank high. However, in the middle of the move to digital, it’s a good reminder not to forget the folks who prefer paper. Continue Reading…

Passport International TravelerInternational travel is on the rise and awareness of vacation rentals is improving, making overseas inquiries increasingly likely for your vacation rental property. What can you do to help accommodate foreign guests and ensure they have a good stay?

International Travel Growing In The U.S.

International travel grew 4% last year globally, and the U.S. is angling to get a bigger slice of that market. “In the first half of 2012 alone, international visitors spent an estimated $82.2 billion… an increase of 11 percent when compared to the same period last year,” according to the U.S. Commerce Department.

Earlier this year, President Obama announced the Task Force on Travel and Competitiveness, an effort that aims to double the travel and tourism business by 2021.

Where will these travelers come from? Over the next five years, visitors from other parts of North America (i.e. Canada and Mexico) will account for 42% of those visits, while people from Asia — and specifically China — as well as Western Europe and South America will comprise most of the remaining 58%. Continue Reading…

Wine and Cheese Welcome Gift

Wine, bread, brie, and chocolates awaited the guests in the kitchen of their bungalow.

J.D. Power and Associates has been performing its annual guest satisfaction survey for seven years and this year, scores are at an all time low. The survey of 61,700 guests who stayed in a North American hotel from June 2011 through May 2012 concludes that the decline may be an impact of staffing cuts due to the economic downturn. Whatever the reason, guests are clearly unhappy with the overall experience,  including the check-in and check-out services, food and beverage services, and charges for internet access.

This presents a huge opportunity for vacation rental owners to create an unbelievable guest experience. While you might not have access to the big corporate marketing budgets hoteliers do, there’s plenty you can do to provide superior customer service. Continue Reading…