Archives For Social Media

"Lightbulb!" by Matthew Wynn on flickr (CC BY 2.0)Looking for new ways to promote your vacation rental and attract more bookings? Here’s a recap of some of the ideas we’ve shared on our blog this past year.

Get the best ‘bang for your buck’

In 10 Minute Marketing, our presentation from this year’s HomeAway Summit, Markus Nordvik and I highlighted 15 different ideas — some basic, and some a little outside the norm — that we think can deliver medium-to-high impact with minimal time commitment. Some of these ideas are included below, but check out our presentation for the full list…

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"Facebook Beachfront" by mkhmarketing on Flickr (CC BY 2.0)This summer, Facebook has rolled out a number of marketing tools that can help expand your reach and attract new people to your vacation rental – without paid advertising.

Graph Search and hashtags have the potential to drive people to your Facebook Page through relevant information that’s being shared on the network.

A third feature that just launched – the ability to embed Facebook posts onto other websites – means that, especially if you have your own website, you can draw people into your Facebook content without them ever leaving your site. Continue Reading…

We’ve talked about making your vacation rental website more search engine friendly, so it shows up when people are looking for a vacation rental in your neighborhood. Adding great content, using relevant keywords, and ensuring your information is up-to-date in local directories are all factors that can help improve where your property will show up in search results.

However, a recent review by search engine optimization experts Searchmetrics shows that — while these elements matter — they don’t top the list of things search engines look for.

What does? Social media.

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facebook sharesYour vacation rental business and your email list have grown hand-in-hand; you have a focused distribution list of people who know you, like your property, and have given you permission to stay in touch.

When launching a Facebook Page for your vacation rental, the people on your email list are exactly the people you want to click the “Like” button. But how do you get them to do so?

1. Tell them about it

Your fans will “Like” your Page if you give them the right incentive. For example, will you

  • Organize the contests?
  • Promote last minute deals,
  • Share insider tips for local attractions?

Offer more than “like us, we’re on Facebook” by telling people what you plan to share and why it’s a benefit to them. Continue Reading…