Archives For Social Marketing

"Facebook Beachfront" by mkhmarketing on Flickr (CC BY 2.0)This summer, Facebook has rolled out a number of marketing tools that can help expand your reach and attract new people to your vacation rental – without paid advertising.

Graph Search and hashtags have the potential to drive people to your Facebook Page through relevant information that’s being shared on the network.

A third feature that just launched – the ability to embed Facebook posts onto other websites – means that, especially if you have your own website, you can draw people into your Facebook content without them ever leaving your site. Continue Reading…

We’ve talked about making your vacation rental website more search engine friendly, so it shows up when people are looking for a vacation rental in your neighborhood. Adding great content, using relevant keywords, and ensuring your information is up-to-date in local directories are all factors that can help improve where your property will show up in search results.

However, a recent review by search engine optimization experts Searchmetrics shows that — while these elements matter — they don’t top the list of things search engines look for.

What does? Social media.

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Google Plus badgeIf you follow the ever-changing world of social media and online marketing, you’ll know that people have a love/hate relationship with one network in particular: Google+ (also referred to as “Google Plus” or “G+”).

Publicly launched in September 2011, it has more than 343 million active users – not an insignificant number, but one that people like to debate: How many use it regularly? Who is using the site? Some people say it’s practically a “ghost town”, outside of the early-adopter techie crowd.

As with most marketing questions, it’s not whether something works for everyone but whether it might work for you. And, despite its detractors, Google+ has managed to keep the buzz going with a set of features that is smart and increasingly impactful on your overall marketing strategy. Continue Reading…