People are often surprised when I say they need to stop stressing out about search engine optimization (SEO) because it may not even be right for their vacation rental marketing strategy. It’s true that MyVR offers powerful vacation rental property management software, and it’s true that websites are one of the key features. But there are plenty of very good reasons to have a website even if SEO isn’t a core part of your strategy.Continue Reading...
Archives For SEO
For many larger, professional property managers, SEO isn’t just a good idea–it’s a necessary piece of their long-term strategy to diversify and take control of their business. However, the SEO decision for most smaller “mom-and-pop” owners is not so clear.Continue Reading...
Like building a business, generating web traffic takes time; over time, there are a lot of different ways you can improve your search engine optimization (SEO) — where you show up in search results — and make it easier for people to find you.
But for now, you just need your site to show up! Continue Reading…
When it comes to taking a critical eye to your vacation rental, whether you’re considering your rates or assessing the best way to market your property, being objective can sometimes be a challenge.
“By far, my favorite feature is the private outside shower,” Pat Luftman enthused about her lakefront vacation home. “When I brought my friends down, however, one of them said ‘You couldn’t pay me to take a shower in this shower!’ She preferred to use the indoor shower instead.”
Luftman owns Herons View, a townhome at Mallard Lakes in Fenwick Island, Delaware. She says the feedback received from friends was valuable as she started her vacation rental, helping her realize that others may feel the same way. Continue Reading…
Promoting your vacation rental online boils down to one thing: You want to be found by people who will want to book your place. Listing directories are an important part of marketing plans; having your own website is another.
Local search adds another layer to your SEO efforts; you don’t just want your vacation rental to show up, you want it to have top placement when someone searches for properties like yours in your geographic area.
More than 7 in 10 travelers do their travel planning online according to Google, and if someone is looking for a vacation rental in your neighborhood, you want your property to show up at the top of the list.
Getting to page one of search results takes ongoing, dedicated work — and in travel hotspots, competition for those top places is fierce. Some of this work, called search engine optimization (SEO), is out of your hands. For example, attracting links from reputable websites indicates to search engines that your website is trustworthy, too; getting those links takes time and effort, with no guarantee that they will ever come.
Improving your search results doesn’t exclusively rely on other people, however. There are things you can do to make your website more search engine friendly — called on-page optimization — that are straightforward and completely within your control. Continue Reading…
Once you have your vacation rental management process figured out, it’s time to start getting guests through the door. With the growth of social media and the omnipresent Internet, marketing isn’t what it used to be — and it’s changing all the time.
As you start moving forward with your marketing plan, here are some terms you’ll likely hear, particularly when it comes to your website and online promotional activities.
Keep hearing a term that’s not on this list? Please post it in the comments section below.
Analytics — the numbers you use to measure progress and results, and watch for patterns. For example, you may keep track of your web conversions, like the number of website visitors who send you an inquiry. Or, you may use this information over time to monitor whether the number of visitors to your website peaks at particular times of the year. (See also Conversion Rate.)
Auto Responder — an email that is automatically sent when someone sends you a message or inquiry. They can be a great way to deliver better customer service and help connect people quickly with important information about your property.
Call to Action — a word or phrase that encourages your reader to take a particular action, like “continue to reservation” or “share your review”.
Categories — broad topics used to group blog posts. For example, MyVR’s categories include “Contracts & Payments”, “Inquiries & Bookings”, and “Social Media”. (See also Keywords, Tags.) Continue Reading…