People are often surprised when I say they need to stop stressing out about search engine optimization (SEO) because it may not even be right for their vacation rental marketing strategy. It’s true that MyVR offers powerful vacation rental property management software, and it’s true that websites are one of the key features. But there are plenty of very good reasons to have a website even if SEO isn’t a core part of your strategy.Continue Reading...
Archives For Search Engine Optimization
For many larger, professional property managers, SEO isn’t just a good idea–it’s a necessary piece of their long-term strategy to diversify and take control of their business. However, the SEO decision for most smaller “mom-and-pop” owners is not so clear.Continue Reading...
Like building a business, generating web traffic takes time; over time, there are a lot of different ways you can improve your search engine optimization (SEO) — where you show up in search results — and make it easier for people to find you.
But for now, you just need your site to show up! Continue Reading…
More than 7 in 10 travelers do their travel planning online according to Google, and if someone is looking for a vacation rental in your neighborhood, you want your property to show up at the top of the list.
Getting to page one of search results takes ongoing, dedicated work — and in travel hotspots, competition for those top places is fierce. Some of this work, called search engine optimization (SEO), is out of your hands. For example, attracting links from reputable websites indicates to search engines that your website is trustworthy, too; getting those links takes time and effort, with no guarantee that they will ever come.
Improving your search results doesn’t exclusively rely on other people, however. There are things you can do to make your website more search engine friendly — called on-page optimization — that are straightforward and completely within your control. Continue Reading…
Let’s be honest — search engine optimization (SEO) is time consuming and you’re often competing against companies who employ teams of experts trying to beat the competition. The good news is, there are ways to level the playing field.
If you’re willing to put in the time and effort, there are long-term rewards to be had because search optimization has a longer lasting effect than paid advertising. When you stop paying for ads, your listing is removed and all of the traffic and bookings that went along with it are gone too. With organic search, while it’s not as easy to earn a first page ranking (vs. buying it), once you do, it’s harder for your competition to bump you out of your position.
But first, you need to have your own vacation rental website. And while you may not become an SEO expert overnight, there’s a bunch of things you can do to improve your organic search rankings. First, I suggest you check out a few resources to get you up-to-speed on the basics of SEO. My favorites are:
- SEOmoz – Beginners Guide to SEO
- Search Engine Land – What is SEO?
- Rand Fishkin – A Comprehensive Intro to SEO (in PowerPoint slides)