Archives For Promotions

"Slow Time in Wrist Watch on Dry Leaf" by epSos.de on flickr (CC BY 2.0)When renters are constantly coming and going, it’s easy to push non-urgent administrative tasks to the side for “later”.

If your vacation rental slows down between Labor Day and ski season, “later” is here! The shoulder season is the perfect time to catch up and start laying groundwork for next quarter.

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Good news if you have a Facebook Page for your vacation rental: Facebook has relaxed the rules around contests and promotions so they’re easier and cheaper to run.

Contests are a great way to drum up attention, and Facebook is no exception. However, until last week, there was a catch for promotions on the popular social network: to avoid running afoul of Facebook’s rules for Pages, running a contest meant paying for a third-party app.

Not anymore. “Now, promotions may be administered on Page Timelines and in apps on Facebook,” the company announced. This means you can

  • Get people to vote by Likes (a popular way to run a photo contest),
  • Encourage people to enter contests by posting on your Page’s wall or sending a message (via the Page), or
  • Ask people to enter by Liking or commenting on a post.

A lot of Pages were already running these types of contests, so chances are you’ve seen them around. The difference is that these contests are now within Facebook’s rules; in the past, these businesses risked having their Pages deleted.

"The Art of Facebook" by mkhmarketing on flickr (CC BY 2.0)

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Thanksgiving PorchHappy Thanksgiving from all of us at MyVR! We hope you’re enjoying the day with your family and friends, giving thanks for all of the wonderful things in your life, including a booked vacation rental.

Wait, you haven’t booked your vacation rental yet? Well, what are you waiting for? It’s not too late to book up this holiday season at your rental.

If you’ve still got availability for 2012, here’s some tips to fill up your calendar this holiday season.

1. Offer a promotion

While it may be too late for some travelers to book flights for a long holiday vacation, it’s not too late for local or nearby guests to take a last-minute getaway. At this point, it’s time to decide whether you’d rather offer a discount on your rental, or risk that it goes unoccupied for the holiday season. Continue Reading…