There’s no question that online marketing matters when promoting your vacation rental; Google’s report, “The Traveler’s Road to Decision,” found that the vast majority of business and leisure travelers plan their trips online using search engines, websites, online agencies and other channels to get information and make reservations.
However, it seems that many travelers still prefer a good printed guidebook.
According to the “World Travel Market 2013 Industry Report,” more than half of UK travelers (59%) referenced a printed guidebook during their travels this summer.
Personal recommendations and other online resources still rank high. However, in the middle of the move to digital, it’s a good reminder not to forget the folks who prefer paper. Continue Reading…