Archives For Online Bookings

Want to save money, save time, be more organized and look more professional when it comes to managing your vacation rental property? The MyVR team has been busy building great new features — it’s like spring cleaning for your property management to do list.

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Whether it’s ease of use, a sense of security, or the attraction of points and other incentives, travelers think “card is king” when it comes to booking their accommodations online.

A recent survey by PhoCusWright found that among lodging suppliers – a group that includes vacation rentals – 68 percent of website bookings are made and pre-paid by credit card. With a predicted 98.3 million people in the U.S. booking travel plans online this year, that preference for plastic isn’t anything to sniff at.

And yet, a lot of vacation rental owners do – although not without reason. The same PhoCusWright survey found that vacation rental owners aren’t alone in their concerns about

  • Credit card fraud (accounted for 1.1 percent of bookings via company websites),
  • High processing fees (averaging 2.5 percent for credit card transactions), and
  • The actual process involved.
Graph: Travel Payment Concerns

Image by PhoCusWright. Used with permission.

As a result, a lot of owners turn away credit cards in favor of checks or money orders – neither method less likely to expose them to fraud, but perhaps easier to manage with low or non-existent fees.

But what does that choice cost their business? Continue Reading…

Review Part 1 || Guest post by Tyler Gillespie

In a recent post on his blog, Tyler Gillespie of VacationRentalBusiness.net challenged vacation rental owners to “hotelize” their businesses. In this three-part series for MyVR, he explains why it matters, how to do it, and what you can do to bring your guest services to the next level. This is part two of three.Families have started to make the switch from hotels to vacation rentals, and why not? Vacation rentals have a lot going for them!

Unfortunately, we also have one big self-defeating problem: Inconsistency. That’s why I believe that a key part of your focus – this year and in future – should be on streamlining operations to become more professional. Much like a hotel.

Whether you manage your rental business on a part or full-time basis, here is my advice to kickstart the “hotelization” of your vacation rental property by zeroing in on the things that will keep your business running smoothly. Continue Reading…

"Lightbulb!" by Matthew Wynn on flickr (CC BY 2.0)Looking for new ways to promote your vacation rental and attract more bookings? Here’s a recap of some of the ideas we’ve shared on our blog this past year.

Get the best ‘bang for your buck’

In 10 Minute Marketing, our presentation from this year’s HomeAway Summit, Markus Nordvik and I highlighted 15 different ideas — some basic, and some a little outside the norm — that we think can deliver medium-to-high impact with minimal time commitment. Some of these ideas are included below, but check out our presentation for the full list…

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From movie tickets to home improvement projects, people are increasingly comfortable booking and paying for things online. The vacation rental industry has been a little slow to take advantage of this, but is change coming? We think so!

pay online button

Photo credit: vyancoskie

“Online transactions are a still surprisingly low % in this industry,” Jonathan Murray, CEO of MyVR, told Matt Landau of the Vacation Rental Marketing Blog earlier this year.

However, Jonathan’s one of several experts who feel online transactions are ready to take off. Tom Hale, Chief Product Officer at HomeAway, also told Landau that 2013 “would have to be the year of ‘online booking.’”

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