Archives For Offline Marketing

"Lightbulb!" by Matthew Wynn on flickr (CC BY 2.0)Looking for new ways to promote your vacation rental and attract more bookings? Here’s a recap of some of the ideas we’ve shared on our blog this past year.

Get the best ‘bang for your buck’

In 10 Minute Marketing, our presentation from this year’s HomeAway Summit, Markus Nordvik and I highlighted 15 different ideas — some basic, and some a little outside the norm — that we think can deliver medium-to-high impact with minimal time commitment. Some of these ideas are included below, but check out our presentation for the full list…

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You can build your vacation rental business without online marketing, although not easily and it’s likely that progress would be slow; at least 76 percent of travelers do their planning online, according to the U.S. Travel Association.

That said, if you overlook offline marketing opportunities you could be leaving a lot of business for your competitors to scoop up. Speaking to search engine use in general, marketing agency iProspect says that “67% of online search users are driven to search as a result of some offline channel.”

Since travel planning skews so heavily towards online channels, the impact on your business is likely not dramatic. However, offline marketing — and networking — are still a critical part of getting reservations into the calendar. Continue Reading…