While you have a finite amount of “product” to sell, not an endless supply of widgets, nothing is stagnant these days — and definitely not the vacation rental industry.
How can you keep your marketing plan evolving so you’re left tweaking, and not scrambling, as things change?
Your network needs care and feeding
I think the number one thing you can do to maintain a healthy marketing strategy is to look after the people who’ve either stayed with you in the past or wanted to.
It’s cheaper and easier to hold onto your existing fans than to attract and keep new ones. But a lot of vacation rental owners sink all their energy into attracting new guests. After all, some trips are once in a lifetime, or at least once in a decade — why would they come back? Continue Reading…