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Skift || HomeAway Sues Airbnb Over Use of Birdhouse Mark

Having long argued that Airbnb isn’t a competitor and operates in a different market, HomeAway is suing Airbnb over their use of a birdhouse in their latest national marketing campaign—something HomeAway says infringes on their trademark.  The battle between the two companies has seemed inevitable to many, and has certainly just increased a notch (or 10) with the news of the lawsuit.

Skift || Why Hotel Brands Should Care About Airbnb’s Disruption

"hotel" by Daniel Zedda on Flickr (CC BY 2.0)

Airbnb has made a significant dent in the hotel market, building on strengths that every vacation rental has—whether they use the rental site or not.

Vikram Singh of Skift says brand loyalty has lost its power; people care most about location, value and good reviews.

He also notes that transparency helps build trust and community: “The host is the brand, and you have access to him at every stage of your travel experience.” Continue Reading…

What are vacation rental owners talking about, and is there any news that might impact your vacation rental? Here’s a look some recent highlights.

Vacation Rental Marketing Blog || Go Big Or Go Home

"Hotel Kursaal & Ausonia ROOM" by Hotel Kursaal & Ausonia on flickr (CC BY 2.0)If you missed this great discussion on the Vacation Rental Marketing Blog last month, it’s worth reviewing.

Referencing a thread on the HomeAway Community Forum, Matt Landau said:

“You either run a business and treat every guest like the most spectacular VIP in the world. Or you participate in a hobby and worry not about your income or revenue.”

The “hotelization” of vacation rentals is something Tyler Gillespie blogged about in a series of posts for MyVR last month, looking at our need to balance the best of vacation rental travel against increased competition from hotels.

The comments on Landau’s post provide an interesting look at the lack of consensus among owners—and food for thought when it comes to how you want to manage your own rental. Continue Reading…