Having long argued that Airbnb isn’t a competitor and operates in a different market, HomeAway is suing Airbnb over their use of a birdhouse in their latest national marketing campaign—something HomeAway says infringes on their trademark. The battle between the two companies has seemed inevitable to many, and has certainly just increased a notch (or 10) with the news of the lawsuit.
Airbnb has made a significant dent in the hotel market, building on strengths that every vacation rental has—whether they use the rental site or not.
Vikram Singh of Skift says brand loyalty has lost its power; people care most about location, value and good reviews.
He also notes that transparency helps build trust and community: “The host is the brand, and you have access to him at every stage of your travel experience.” Continue Reading…