People are often surprised when I say they need to stop stressing out about search engine optimization (SEO) because it may not even be right for their vacation rental marketing strategy. It’s true that MyVR offers powerful vacation rental property management software, and it’s true that websites are one of the key features. But there are plenty of very good reasons to have a website even if SEO isn’t a core part of your strategy.Continue Reading...
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For many larger, professional property managers, SEO isn’t just a good idea–it’s a necessary piece of their long-term strategy to diversify and take control of their business. However, the SEO decision for most smaller “mom-and-pop” owners is not so clear.Continue Reading...
Referrals are a common way for businesses to grow, and rent-by-owners (RBOs) aren’t any different; you likely already know that word-of-mouth marketing from happy guests can be one of your most powerful assets.
But what about referrals from other businesses — and other vacation rental owners in particular. Is it weird to get referrals from your competitors, or is it a potential source for new bookings that you’ve overlooked?
Like building a business, generating web traffic takes time; over time, there are a lot of different ways you can improve your search engine optimization (SEO) — where you show up in search results — and make it easier for people to find you.
But for now, you just need your site to show up! Continue Reading…
Getting your first reservation on the calendar is an exciting time, but — as you probably figured out while you were deciding to rent your property — there are things you need to do before you can throw your doors open.
If your vacation rental slows down between Labor Day and ski season, “later” is here! The shoulder season is the perfect time to catch up and start laying groundwork for next quarter.