Archives For local search

Once they decide where they want to go, travelers want to know what they can do when they get there, relying on the Internet and a sense of exploration to serve their needs.

However, new and emerging websites and smartphone applications are popping up all the time, many of them delivering information that’s local, socially curated and—in some cases—highly personalized. And they require little if any extra work from you!

Pointing your guest towards resources like these can help make their travel research much easier. Continue Reading…

"Travel Swag Bag Contents SXSWi" by Sheila Scarborough on flickr (CC BY 2.0)As a group, the preferences of travelers don’t change much from year to year. But they way they do their research and bookings—and the opportunities you have to connect with them—does.

Following up on a survey conducted last year, Google recently released “The 2013 Traveler“, a report that doesn’t offer shocking revelations but emphasizes that if you’ve held off on taking control of your vacation rental marketing, now is the time to do it. Continue Reading…

Promoting your vacation rental online boils down to one thing: You want to be found by people who will want to book your place. Listing directories are an important part of marketing plans; having your own website is another.

"Flower shop on Google Maps", photo by Lars Plougmann on Flickr. Used under a CC license.Search engine optimization (SEO) is the process that helps make your website as visible as possible in search results on sites like Google, Yahoo and Bing. In previous posts, we’ve talked about

Local search adds another layer to your SEO efforts; you don’t just want your vacation rental to show up, you want it to have top placement when someone searches for properties like yours in your geographic area.

Continue Reading…