Once you have your vacation rental management process figured out, it’s time to start getting guests through the door. With the growth of social media and the omnipresent Internet, marketing isn’t what it used to be — and it’s changing all the time.
As you start moving forward with your marketing plan, here are some terms you’ll likely hear, particularly when it comes to your website and online promotional activities.
Keep hearing a term that’s not on this list? Please post it in the comments section below.
Analytics — the numbers you use to measure progress and results, and watch for patterns. For example, you may keep track of your web conversions, like the number of website visitors who send you an inquiry. Or, you may use this information over time to monitor whether the number of visitors to your website peaks at particular times of the year. (See also Conversion Rate.)
Auto Responder — an email that is automatically sent when someone sends you a message or inquiry. They can be a great way to deliver better customer service and help connect people quickly with important information about your property.
Call to Action — a word or phrase that encourages your reader to take a particular action, like “continue to reservation” or “share your review”.
Categories — broad topics used to group blog posts. For example, MyVR’s categories include “Contracts & Payments”, “Inquiries & Bookings”, and “Social Media”. (See also Keywords, Tags.) Continue Reading…