Archives For Local Directory

"Travel Swag Bag Contents SXSWi" by Sheila Scarborough on flickr (CC BY 2.0)As a group, the preferences of travelers don’t change much from year to year. But they way they do their research and bookings—and the opportunities you have to connect with them—does.

Following up on a survey conducted last year, Google recently released “The 2013 Traveler“, a report that doesn’t offer shocking revelations but emphasizes that if you’ve held off on taking control of your vacation rental marketing, now is the time to do it. Continue Reading…

What are vacation rental owners talking about, and is there any news that might impact your vacation rental? Here’s a look some recent highlights.

Vacation Rental Marketing Blog || Go Big Or Go Home

"Hotel Kursaal & Ausonia ROOM" by Hotel Kursaal & Ausonia on flickr (CC BY 2.0)If you missed this great discussion on the Vacation Rental Marketing Blog last month, it’s worth reviewing.

Referencing a thread on the HomeAway Community Forum, Matt Landau said:

“You either run a business and treat every guest like the most spectacular VIP in the world. Or you participate in a hobby and worry not about your income or revenue.”

The “hotelization” of vacation rentals is something Tyler Gillespie blogged about in a series of posts for MyVR last month, looking at our need to balance the best of vacation rental travel against increased competition from hotels.

The comments on Landau’s post provide an interesting look at the lack of consensus among owners—and food for thought when it comes to how you want to manage your own rental. Continue Reading…

"Links by clips" by Keith Ramsey (CC BY-SA 2.0)If you’ve researched how to market your vacation rental online, you’ll be familiar with search-engine optimization (SEO) — the process of influencing the many factors that can impact where your website will show up in search results.

Some of this must happen on your actual website, something called on-page SEO. But SEO also considers how other websites connect to your page, called off-page SEO. One important part of off-page SEO is called link building.

What is link building?

Link building is the progression of having more websites to link back to your page.

“The web was built on links. Links drive traffic and they boost rankings. They are how we tell a story,” Julie Joyce explained on Search Engine Watch. “They are how we point people to things we want them to see and how we navigate through the endlessness of the Internet.”

Getting more websites to point back to your site matters; each link helps signal what your page is about and whether or not it’s credible.

Search engines use complex algorithms to decide which web pages are relevant to which topics. The more credible websites that point back to your property’s website, the higher the potential for your website to rank higher in relevant search results and the more likely that potential guests will visit your site over a competitors. Continue Reading…

Yahoo 1st Page ResultRecently, I finally got around to placing my Sonoma vacation rental in Yahoo’s business listings. Now, just 2 weeks later, if you go to Yahoo! and search for “sonoma vacation rental” – there I am, first page, on the map, with a link to my Sonoma Square Cottage website.

That alone is pretty cool, but what’s even better is that I’ve gotten inquiries from this one step I took – and it was simple and free. Getting ranked on the first page of a Yahoo! search is such a great success story, that I wanted to share with everyone how I did it.

Step One: Go to Yahoo! Local and sign up.

That’s it, only one step! But the basic point is that compared to all the work you do upgrading your vacation home, maintaining listings, communicating with guests, processing payments, etc., this is pretty basic step to take. And not only will it potentially increase business, but you will improve your chances of getting ranked higher in a major search engine. Continue Reading…