Archives For Learn the Lingo

"You've Got Mail", by Ron Reiring on FlickrYou put a lot of time and effort into keeping your online reservation calendar up-to-date. And you should: It makes a difference for your vacation rental listings, even impacting your placement in search results. You also don’t want people to waste their time inquiring about dates that aren’t available.

Why, then, do so many people insist on contacting you about days you’ve already blacked out?!  As I said in my last post, I don’t think renters are entirely to blame. Today, I’d like to explain why I’m actually happy to see every one of those inquiries land in my Inbox.

While extra inquiries take extra time and energy — something none of us has in abundance — every inquiry you receive is proof of your hard-earned marketing investment. More importantly, each inquiry has a dollar value attached to it, whether you land a new booking today or not.  Let me walk you through how. Continue Reading…

inquiry formOnce you have your vacation rental management process figured out, it’s time to start getting guests through the door. With the growth of social media and the omnipresent Internet, marketing isn’t what it used to be — and it’s changing all the time.

As you start moving forward with your marketing plan, here are some terms you’ll likely hear, particularly when it comes to your website and online promotional activities.

Keep hearing a term that’s not on this list?  Please post it in the comments section below.

Analytics — the numbers you use to measure progress and results, and watch for patterns. For example, you may keep track of your web conversions, like the number of website visitors who send you an inquiry. Or, you may use this information over time to monitor whether the number of visitors to your website peaks at particular times of the year. (See also Conversion Rate.)

Auto Responder — an email that is automatically sent when someone sends you a message or inquiry. They can be a great way to deliver better customer service and help connect people quickly with important information about your property.

Call to Action — a word or phrase that encourages your reader to take a particular action, like “continue to reservation” or “share your review”.

Categories — broad topics used to group blog posts. For example, MyVR’s categories include “Contracts & Payments”, “Inquiries & Bookings”, and “Social Media”. (See also Keywords, Tags.) Continue Reading…

farmhouseYou can probably distinguish between a yacht, apartment and a villa. But what’s the difference between an apartment and a condo?

The truth is, many of these terms can be used to describe the same property; one person’s chalet could easily be another person’s cabin. You may choose a term because of what’s commonly used in your area, or because of the feeling a particular word evokes. Here’s an overview of the more standard categories.

Apartment — one of a number of units within a building that is owned by one common person or entity. (See also condo.)

Bungalow — generally speaking, a detached house where the main living areas are all on one floor. It may be one-and-a-half stories, with additional living space in either a basement that has above-ground windows or a second floor built under the slope of the roof. More specific features vary by region.

Cabin — “a small one-story dwelling usually of simple construction,” as defined by Mirriam-Webster. The term has traditionally implied a more rustic building. (See also chalet, cottage.) Continue Reading…

dictionaryAs a vacation rental owner and occasional traveller yourself, you’ve probably already noted the difference between being the person who makes a reservation, and being the person responsible for delivering on one.

Choosing to rent your second home as a vacation rental is a big decision, but it’s just the first of many.

As you set up your rental property, things you’ve never given a second thought — how much a reservation deposit should be, for example, or the difference between a property manager and a caretaker — don’t just need you to take a position. Your business depends on you making an informed decision.

Understanding the lingo is an important first step! Some terms may seem straightforward or even simple common sense, but as they say: Context is everything.

Following are some of the more common vacation rental terms explained. Wondering about a term that’s missing from the list? Please post it in the comments section below. Continue Reading…