Archives For Keyword Research

"Facebook Beachfront" by mkhmarketing on Flickr (CC BY 2.0)This summer, Facebook has rolled out a number of marketing tools that can help expand your reach and attract new people to your vacation rental – without paid advertising.

Graph Search and hashtags have the potential to drive people to your Facebook Page through relevant information that’s being shared on the network.

A third feature that just launched – the ability to embed Facebook posts onto other websites – means that, especially if you have your own website, you can draw people into your Facebook content without them ever leaving your site. Continue Reading…

More than 7 in 10 travelers do their travel planning online according to Google, and if someone is looking for a vacation rental in your neighborhood, you want your property to show up at the top of the list.

"Search!", a photo from Flickr by Jeffrey Beall. Used under a Creative Commons license.Getting to page one of search results takes ongoing, dedicated work — and in travel hotspots, competition for those top places is fierce. Some of this work, called search engine optimization (SEO), is out of your hands. For example, attracting links from reputable websites indicates to search engines that your website is trustworthy, too; getting those links takes time and effort, with no guarantee that they will ever come.

Improving your search results doesn’t exclusively rely on other people, however. There are things you can do to make your website more search engine friendly — called on-page optimization — that are straightforward and completely within your control. Continue Reading…

Keyword Research Word CloudLet’s be honest — search engine optimization (SEO) is time consuming and you’re often competing against companies who employ teams of experts trying to beat the competition. The good news is, there are ways to level the playing field.

If you’re willing to put in the time and effort, there are long-term rewards to be had because search optimization has a longer lasting effect than paid advertising. When you stop paying for ads, your listing is removed and all of the traffic and bookings that went along with it are gone too. With organic search, while it’s not as easy to earn a first page ranking (vs. buying it), once you do, it’s harder for your competition to bump you out of your position.

But first, you need to have your own vacation rental website. And while you may not become an SEO expert overnight, there’s a bunch of things you can do to improve your organic search rankings. First, I suggest you check out a few resources to get you up-to-speed on the basics of SEO. My favorites are:

Finding the Best Keywords for Your Website

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