Archives For Inbound marketing

"Links by clips" by Keith Ramsey (CC BY-SA 2.0)If you’ve researched how to market your vacation rental online, you’ll be familiar with search-engine optimization (SEO) — the process of influencing the many factors that can impact where your website will show up in search results.

Some of this must happen on your actual website, something called on-page SEO. But SEO also considers how other websites connect to your page, called off-page SEO. One important part of off-page SEO is called link building.

What is link building?

Link building is the progression of having more websites to link back to your page.

“The web was built on links. Links drive traffic and they boost rankings. They are how we tell a story,” Julie Joyce explained on Search Engine Watch. “They are how we point people to things we want them to see and how we navigate through the endlessness of the Internet.”

Getting more websites to point back to your site matters; each link helps signal what your page is about and whether or not it’s credible.

Search engines use complex algorithms to decide which web pages are relevant to which topics. The more credible websites that point back to your property’s website, the higher the potential for your website to rank higher in relevant search results and the more likely that potential guests will visit your site over a competitors. Continue Reading…