Archives For hotels

Skift || HomeAway Sues Airbnb Over Use of Birdhouse Mark

Having long argued that Airbnb isn’t a competitor and operates in a different market, HomeAway is suing Airbnb over their use of a birdhouse in their latest national marketing campaign—something HomeAway says infringes on their trademark.  The battle between the two companies has seemed inevitable to many, and has certainly just increased a notch (or 10) with the news of the lawsuit.

Skift || Why Hotel Brands Should Care About Airbnb’s Disruption

"hotel" by Daniel Zedda on Flickr (CC BY 2.0)

Airbnb has made a significant dent in the hotel market, building on strengths that every vacation rental has—whether they use the rental site or not.

Vikram Singh of Skift says brand loyalty has lost its power; people care most about location, value and good reviews.

He also notes that transparency helps build trust and community: “The host is the brand, and you have access to him at every stage of your travel experience.” Continue Reading…

Review Part 1 || Guest post by Tyler Gillespie

In a recent post on his blog, Tyler Gillespie of VacationRentalBusiness.net challenged vacation rental owners to “hotelize” their businesses. In this three-part series for MyVR, he explains why it matters, how to do it, and what you can do to bring your guest services to the next level. This is part two of three.Families have started to make the switch from hotels to vacation rentals, and why not? Vacation rentals have a lot going for them!

Unfortunately, we also have one big self-defeating problem: Inconsistency. That’s why I believe that a key part of your focus – this year and in future – should be on streamlining operations to become more professional. Much like a hotel.

Whether you manage your rental business on a part or full-time basis, here is my advice to kickstart the “hotelization” of your vacation rental property by zeroing in on the things that will keep your business running smoothly. Continue Reading…

Guest post by Tyler Gillespie

In a recent post on his blog, Tyler Gillespie of VacationRentalBusiness.net challenged vacation rental owners to “hotelize” their businesses. In this three-part series for MyVR, he explains why it matters, how to do it, and what you can do to bring your guest services to the next level. This is part one of three.I have worked directly with many hotels over the years and, as a result, I have a unique perspective on the different items and services that are offered to clients in the exclusive, high-end marketplace that is Aspen, Colorado.

In my opinion, in order to have a truly successful vacation rental business now and in the future, vacation rental owners should focus primarily on two things:

  1. The Customer Experience and
  2. Treating Your Property Like a Business

Pay close attention! These are two areas hotels excel in, and you always want to make sure your property stays competitive. Continue Reading…