Archives For Google Plus

We’ve talked about making your vacation rental website more search engine friendly, so it shows up when people are looking for a vacation rental in your neighborhood. Adding great content, using relevant keywords, and ensuring your information is up-to-date in local directories are all factors that can help improve where your property will show up in search results.

However, a recent review by search engine optimization experts Searchmetrics shows that — while these elements matter — they don’t top the list of things search engines look for.

What does? Social media.

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Google Plus badgeIf you follow the ever-changing world of social media and online marketing, you’ll know that people have a love/hate relationship with one network in particular: Google+ (also referred to as “Google Plus” or “G+”).

Publicly launched in September 2011, it has more than 343 million active users – not an insignificant number, but one that people like to debate: How many use it regularly? Who is using the site? Some people say it’s practically a “ghost town”, outside of the early-adopter techie crowd.

As with most marketing questions, it’s not whether something works for everyone but whether it might work for you. And, despite its detractors, Google+ has managed to keep the buzz going with a set of features that is smart and increasingly impactful on your overall marketing strategy. Continue Reading…