If you feel like you’re muddling through your vacation rental’s Facebook marketing with best guesses and spontaneous ideas, you’re not alone.
Even if you have a plan that outlines what to talk about and when, refining that plan using Facebook’s analytics tool, Page Insights, isn’t always easy; its key metrics — Talking About This, Virality and Engaged Users — have frequently been described as “confusing” and “vague”.
This summer, Facebook revamped the Insights tool; it’s now easier to get meaningful information about your Page and its fans.
The new Page Insights (currently available on an opt-in basis) demystifies data by scrapping those categories in favor of something we can all understand. Engagement is now clearly split into Likes, Comments, Shares and Clicks, making it much easier to draw a connection between what you post and how people respond. Continue Reading…