Archives For Email

"I knew I had a lot of emails, but...", photo from Flickr by Jeff TurnerBetween the years of use and sheer volume we deal with on a regular basis, it’s easy to get complacent when it comes to email correspondence for your vacation rental.

Don’t make this mistake!

Big businesses are looking for more ways to customize and personalize their websites and email marketing, but in the travel sector, vacation rentals have an edge: a more individual and uncommon experience is inherent in the industry.

For most rental owners, email is the first point of contact. It’s up to you to capture a traveler’s interest and, ultimately, their business.

Do your email messages meet the same high standards as your rental property, or do they fall short? Continue Reading…

facebook sharesYour vacation rental business and your email list have grown hand-in-hand; you have a focused distribution list of people who know you, like your property, and have given you permission to stay in touch.

When launching a Facebook Page for your vacation rental, the people on your email list are exactly the people you want to click the “Like” button. But how do you get them to do so?

1. Tell them about it

Your fans will “Like” your Page if you give them the right incentive. For example, will you

  • Organize the contests?
  • Promote last minute deals,
  • Share insider tips for local attractions?

Offer more than “like us, we’re on Facebook” by telling people what you plan to share and why it’s a benefit to them. Continue Reading…