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"I knew I had a lot of emails, but...", photo from Flickr by Jeff TurnerBetween the years of use and sheer volume we deal with on a regular basis, it’s easy to get complacent when it comes to email correspondence for your vacation rental.

Don’t make this mistake!

Big businesses are looking for more ways to customize and personalize their websites and email marketing, but in the travel sector, vacation rentals have an edge: a more individual and uncommon experience is inherent in the industry.

For most rental owners, email is the first point of contact. It’s up to you to capture a traveler’s interest and, ultimately, their business.

Do your email messages meet the same high standards as your rental property, or do they fall short? Continue Reading…