Archives For DIY

"iPad and iPhone" by Sean MacEntee (CC BY 2.0)If you caught MyVR’s presentation at the HomeAway Summit earlier this year, you’ll know I’m a fan of video; we included it on our list of minimal-effort activities that can have a medium-to-high impact on your marketing efforts.

I believe video can be quick, engaging and memorable. While professional video can be well worth the investment, even brief “home videos” can inspire wistful desire in would-be guests.

More than half of Americans own smartphones and chances are good that you have a video camera nearby — if not on your phone, then a digital camera with video capability.

Devices and tablets make working with digital video much more accessible than it has been in the past, from complex tools to basic apps that all but walk you through the process from start to finish. Here are a few of the more popular options. Continue Reading…

Guest post by Tyann Marcink

Can just the angle or the way you frame a listing photo for your vacation rental property really make that big of a difference? Absolutely.

There is a massive difference between just taking a shot and composing a photograph.

Let’s take a look at an example…

photo collage comparing two photos of swimming pools (credit: Tyann Marcink)

Here are two photos of the same swimming pool. Both of these photos give us basic information that a traveler would be interested in:

  • the rental property has access to a swimming pool
  • the pool is a decent size
  • there are chairs to sit in
  • there is a playground nearby
  • the area is fenced for safety

However, at which pool would you rather be spending your time? The one in the second photo? Me, too!

Why is that? Let’s take a look at the composition of the photos and the subconscious psychology that is created. Continue Reading…