If you caught MyVR’s presentation at the HomeAway Summit earlier this year, you’ll know I’m a fan of video; we included it on our list of minimal-effort activities that can have a medium-to-high impact on your marketing efforts.
I believe video can be quick, engaging and memorable. While professional video can be well worth the investment, even brief “home videos” can inspire wistful desire in would-be guests.
More than half of Americans own smartphones and chances are good that you have a video camera nearby — if not on your phone, then a digital camera with video capability.
Devices and tablets make working with digital video much more accessible than it has been in the past, from complex tools to basic apps that all but walk you through the process from start to finish. Here are a few of the more popular options. Continue Reading…