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Good news if you have a Facebook Page for your vacation rental: Facebook has relaxed the rules around contests and promotions so they’re easier and cheaper to run.

Contests are a great way to drum up attention, and Facebook is no exception. However, until last week, there was a catch for promotions on the popular social network: to avoid running afoul of Facebook’s rules for Pages, running a contest meant paying for a third-party app.

Not anymore. “Now, promotions may be administered on Page Timelines and in apps on Facebook,” the company announced. This means you can

  • Get people to vote by Likes (a popular way to run a photo contest),
  • Encourage people to enter contests by posting on your Page’s wall or sending a message (via the Page), or
  • Ask people to enter by Liking or commenting on a post.

A lot of Pages were already running these types of contests, so chances are you’ve seen them around. The difference is that these contests are now within Facebook’s rules; in the past, these businesses risked having their Pages deleted.

"The Art of Facebook" by mkhmarketing on flickr (CC BY 2.0)

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