If you don’t know exactly what should go on your website, you’re not alone. We get a lot of questions about what’s most important. There are some must-haves and some when-you-have-more-time, but here’s our complete list, in order of importance:
1. Perfectly cropped, well-lit photos – You can take these yourself, but hire a pro as soon as you can afford it.
2. Professional, staged photos – Check out this side-by-side example to see the difference.
3. A compelling description – Longer descriptions do better than short ones. See our 5 Must-Follow Tips when you write yours.