Archives For Auto-Response

This topic recently came up in Matt Landau’s Inner Circle forum, and these two posts are based on information I shared there. If you aren’t already participating, check out the Inner Circle forum or connect with Matt Landau’s Vacation Rental Marketing blog.

In my last post, I called autoresponders “the secret weapon most vacation rental owners ignore,” explaining that adding them can save time, improve professionalism, and increase conversion rates.

As an owner, I like to know that every inquiry gets a response — even those that aren’t likely to convert because they fall outside my renter criteria. You can spend a lot of time responding individually to people who aren’t a good fit for your property, or you can use autoresponders to free up that energy so you can focus on your actual guests.

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I posted about this recently in Matt Landau’s Inner Circle forum. It’s been a while since I blogged about autoresponders, a tool many owners still aren’t taking advantage of, so I wanted to share the information with you here. If you aren’t already participating, check out the Inner Circle forum or connect with Matt Landau’s Vacation Rental Marketing blog.

"welcome" written with magnets, photo by Christian Schnettelker (CC BY 2.0)Done well, with some fine-tuning, using autoresponders in my vacation rental business have helped me capture more bookings, cut demands on my time, and build better relationships with my guests.

Inquiry autoresponders are messages that send automatically and immediately when someone sends a new rental inquiry. Some owners choose not to use autoresponders, but many don’t realize they’re even an option.

Here are seven reasons why I think every owner should include autoresponders in their booking process.

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Email Auto ResponderAn auto-responder is an automatically generated email that is sent to the renter immediately after they inquire on your property. Even if you are diligent about replying to requests within a few hours, I still highly suggest setting one up to differentiate yourself from the competition. Try to make it as customized as possible, to let the potential renter know that you care about their inquiry and will get back to them as soon as possible. In fact, you’re 7 times more likely to get a booking if you follow up within 1 hour.

If inquiries are coming to a specific email account, for example through Gmail, you can use the Out Of Office or Vacation Settings tool to set up your reply. If you’re using MyVR, you can set up an auto-repsonder through your Inbox settings to reply to all inquiries received through your website, mobile website, and connected listing site accounts.

Here are a few examples to get you started: Continue Reading…