Archives For Advertising

"FACEBOOK(LET) Back" on flickr by Goiba - Johannes Fuchs (CC BY 2.0)A Facebook Page is a great way to stay in touch with previous guests and other fans of your vacation rental. Recent changes, like new features to help you reach even more people, make Pages even more intriguing.

Then there are Facebook’s paid advertising options to consider: Should you or shouldn’t you?

I think it’s too easy to put money into a Facebook ad and see no impact to your bottom line. That doesn’t advertising on Facebook is a bust, but it does mean you should have a plan, realistic expectations, and a willingness to experiment before giving it a try.

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"Graveyard lemonade stand" by Nina Frazier on Flickr (CC BY-SA 2.0)You know you have a good thing going: Your guests are happy, the bookings are coming in.

But you can’t help but feel that you’re not quite there yet; you feel like your vacation rental could be doing better, but something hasn’t clicked yet.

What’s the missing link?

Here’s a look at some of the ideas we’ve shared to help you tackle three common issues: Not enough inquiries, not enough bookings, and not enough income.
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You can build your vacation rental business without online marketing, although not easily and it’s likely that progress would be slow; at least 76 percent of travelers do their planning online, according to the U.S. Travel Association.

That said, if you overlook offline marketing opportunities you could be leaving a lot of business for your competitors to scoop up. Speaking to search engine use in general, marketing agency iProspect says that “67% of online search users are driven to search as a result of some offline channel.”

Since travel planning skews so heavily towards online channels, the impact on your business is likely not dramatic. However, offline marketing — and networking — are still a critical part of getting reservations into the calendar. Continue Reading…