A Facebook Page is a great way to stay in touch with previous guests and other fans of your vacation rental. Recent changes, like new features to help you reach even more people, make Pages even more intriguing.
Then there are Facebook’s paid advertising options to consider: Should you or shouldn’t you?
I think it’s too easy to put money into a Facebook ad and see no impact to your bottom line. That doesn’t advertising on Facebook is a bust, but it does mean you should have a plan, realistic expectations, and a willingness to experiment before giving it a try.