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With 2017 behind us, we wanted to take a moment to reflect on this past year and talk about what lies ahead for MyVR, our customers, and our partners in 2018. Before we do – and on behalf of the entire MyVR team – I wanted to thank YOU for trusting us with your businesses. We take this trust very seriously, and it motivates us to strive for excellence.

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MyVR Founders: Jonathan, Markus, and Mike

2017 was a big growth year for MyVR – we tripled the number of active properties using MyVR, tripled our customer reservation volume, and we made numerous improvements to our property management software. We know we still have a lot of work to do in many areas, so we feel fortunate to have been able to secure some significant funding this past quarter (more on this below), as this will allow us to grow our team and move a lot faster in the pursuit of our goal to make property management as easy as possible for all of you. We know we can’t get their overnight, but we made some great progress this year and have a lot more in the works.

2017 Highlights: New Apps, Channel Improvements, and New Features

Let’s start with progress on our third party integrations!

Within the pricing and yield management category alone, we supported 3 new companies as they integrated with our APIs and started working behind the scenes with several of our customers in beta: Beyond Pricing, Wheelhouse, and PriceLabs. This was one of our most requested features, so we’re excited to be making headway here and to provide customers with a choice in providers, as we launch 3 of the industry leaders in this category.

To help with on-the-ground operations, we’ve similarly supported integration efforts by Properly and Breezeway and look forward to adding these to our app marketplace (contact support if you’d like to request being a beta tester!). We’ve also had 3rd party website builders create custom websites for clients who seek a higher level of customization than our internal customizable website templates offers. In total we have almost a dozen apps being built and/or tested in beta with customers behind the scenes, and we plan to roll them out more broadly in our app marketplace during 2018.

This is just the beginning… we are working behind the scenes to formalize and streamline our integration processes for third party apps and services, so that we can better scale this area of the business and solve more problems for our customers by connecting to other best-of-breed apps and services. This will be a big focus for us going forward, and we’ve had many learnings from partner and customer feedback thus far.

We also made numerous advances to our channel management offering in 2017. After launching Airbnb and a year ago, we made monthly improvements to these and our other major channels to keep up with changes at the channels, improve the stability of our connections, and add new functionality.

We announced several new features this past year (customers can see a full recap here). From rates management to website conversion tracking, and from reply-by-email to better deposit management, we’ve chipped away at a few dozen feature requests of various sizes.

You’ll soon see a few other features that we worked on this past year but haven’t yet launched. For example, we’ve integrated with the property API that recently added, so property data will no longer need to be managed separately. We’re also nearing the release of promo code support, another top request in our new feature voting tool. We’ve added support for https on our MyVR websites, we’re expanding custom fields to any object (e.g. reservations) and adding custom fields support within our APIs. You’ll see these, and a few others from our 2017 development efforts, make their way to the product over the next 1-2 months.

MyVR’s Major Funding Announcement
The biggest news at MyVR from 2017 was the announcement of new funding led by True Ventures. While funding is not typically something we choose to celebrate (we view it as a means to an ends and not an accomplishment in itself), we’re excited for the additional resourcing that will follow and what this will mean for our customers. It’s not an easy problem that MyVR is trying to solve – delivering industry leading, feature-rich software with responsive support at a reasonable price point. The new funds allow us to grow our team significantly, which will enable us to get a lot more done and improve the quality of our product, services, and support.

2018 Preview: Taking MyVR to the Next Level
We accomplished a lot in 2017, but we’re also honest with ourselves (and our customers) and we know not everything went flawlessly. There was a lot we wanted to accomplish that we didn’t get to!

After launching Airbnb and Bcom, we found that maintaining and advancing these channels, along with our HomeAway and TripAdvisor integrations, required a lot more technical support than we hoped, which takes away bandwidth for other things (like new features). The channels make regular changes and enhancements that we must support, and many of you have also requested additional functionality around the channels. Since our new funding closed, we have already doubled the size of our channel management team, which has helped address resourcing needs there and is bringing added stability and improved functionality to these channels. We’ve also started work on the underlying customer onboarding process, working towards faster and smoother customer integrations with the channels.

Another area we’re hoping to improve upon in 2018 is our customer support and related services. Our community forum has been a hit with many users, but a significant percentage of MyVR users still haven’t taken advantage of this venue for getting questions answered, picking up tips and advice, or learning more about MyVR’s features. We’re looking for ways to engage more of our users in the community – both asking and answering questions – and we’re staffing up our internal Customer Success team in parallel in order to improve the speed at which questions get answered, while also building out more support articles, videos, and manuals. We’re aiming for 2018 to also be the year we roll out phone support in some capacity, as well as starting to test webinars and other more scalable, and low/no-cost options for clients to obtain support, training, and education.

How You Can Help

Thanks for your continued support of MyVR. We’re working hard to make your lives easier, and appreciate your partnership. Please continue to spread the word with other owners and property managers who are struggling with their current software – or lack thereof. The more we can continue to grow our business, the more we can invest in our team, which allows us to further improve our features, services, and support in order to make your lives easier.

Please keep the feedback coming. In 2017, we launched a voting tool for new features that about 1/3rd of our customers have utilized (customers can access it here). We review this data regularly (along with the notes you submit on requested features) and leverage it in our decision-making, so please keep ranking which features you want most, and use the notes to tell us what you want out of those features as you vote on them. With our growing team, you’re going to start to see a more rapid pace of development against this list of requested features, particularly some of the larger ones.

Lastly, please also spread the word about our open roles. We’re looking for A-players – the very cream of the crop – to help us take our offering to the next level.

Thanks again to everyone for a great 2017, and for your continued support and feedback in 2018! We couldn’t do it without you.


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It’s hard to believe 2016 is coming to an end already, and it’s even harder to believe it’s been 6 years since we founded MyVR!

Mike, Markus and I were recently reflecting on why we started MyVR and were pleased to see how many of the hypotheses we had about the vacation rental (VR) industry back in 2010 were finally ringing true. We believed:

  • VR’s were poised to ‘go mainstream’ and see increased adoption and usage
  • marketing VR’s would expand from one channel (VRBO) to many (Airbnb, OTA’s, etc)
  • channels would place a greater emphasis on inventory ‘quality’ (e.g. responsiveness, availability accuracy, conversion rate, stay experience)
  • bookings and payments would move from almost entirely offline, manual, and laborious to online, automated, and even instant
  • VR managers would need software to thrive survive in this new world

Sure, there were already more than a few property management software solutions on the market, but they appeared outdated, hard to use, and not designed to handle the challenges that lay ahead given the trends we saw. So, we set out to build modern management software with a focus on design, usability, and connectivity. We also aimed to make software more accessible for smaller property managers and owners – both of whom appeared neglected by the legacy software providers.

If it sounds like we’re patting ourselves on the back too much, let us also share some things we got wrong! We’ve definitely learned a lot in working with thousands of owners and property managers. Most notably, we underestimated:

  • the number of features we’d have to build for customers to run their businesses on our software
  • the challenges involved with getting smaller users, often technologically unsophisticated, up and running successfully on our software quickly and efficiently
  • the support expectations of these smaller users (thoroughness, response time, availability) and the challenge with solving those in a scalable and cost-effective way
  • the price sensitivity of many users, even with what we thought were clear benefits of bookings growth, time-savings, increased professionalism, and error-reduction

This isn’t our first startup, so we knew coming in that nothing ever comes without a lot of hard work and determination. While we thought early on that delivering the sheer number of features that customers wanted would be the biggest challenge we faced, we now believe that effectively onboarding, training, and supporting customers is an even bigger challenge, and potentially even more important to the success of MyVR and our customers.

It’s clear, given the current industry trends outlined above, that our solution is needed now more than ever, and we’re excited to have achieved so much towards these product and support goals throughout 2016.

2016 was a solid year for MyVR. We completed numerous platform improvements aimed at helping our users achieve greater success, including:

  • More channel integrations: Airbnb and
  • Better tools for maintaining your website
  • Automation enhancements
  • Other software enhancements: inquiry routing, reporting, and more
  • Expanded support infrastructure
  • Product redesign and new plans
  • New pricing approach

More channel integrations: Airbnb and
Our integrations this year with Airbnb and have rounded out our channel management offering, which already includes HomeAway/VRBO and TripAdvisor/Flipkey. These critical partnerships have been years in the making, and allow for a much deeper connection than the periodic calendar-only sync available via iCal.

We’re also proud to connected you with these channels directly – meaning we connect you to the channels without a third party channel manager. This keeps the complexity of integrating, as well as the costs, to a minimum.

Better tools for maintaining your website
This past year also saw a significant revamp of our website builder. In addition to launching a dozen new templates, we launched a new ‘simple content editor’ (to complement our more advanced drag and drop page layout editor) to make it quicker and easier to make simpler content changes. We’ve also made it easier to integrate with existing third party websites, or to build entirely new custom websites that are integrated with your MyVR software.

Automation enhancements
Our automation tools benefited from several targeted improvements, including increased visibility into emails we send for you, time-of-day scheduling of ‘Stay Emails’, and the ability to choose whether to queue automated emails for manual review/sending or automatic sending on their due date.

Other software enhancements: inquiry routing, reporting, and more
MyVR’s inquiry assignment, routing, and notification options were vastly improved in 2016 – particularly helpful for users with more than one rep, or those who have various notifications they need sent to third parties throughout the rental lifecycle. Other improvements were made throughout the product to areas such as booking policy setup and reservation processing, and we launched our first Reporting & Analytics module (please send feedback!).

Expanded support infrastructure
Our support infrastructure was probably the area of our platform that saw the largest improvement in 2016. We want our customers to be up-and-running as soon as possible, and we’ve learned that a bigger product means a bigger need for support.

We’ve added dozens of product tutorial videos, with more on the way. We created our first downloadable user manual to help walk you through the setup process. We launched a Community Forum to make standard Q&As easier to find, and to get you answers faster, with access not just to the MyVR team but to other users as well.

Through our new services offering, you can now get referrals to professionals who can offer assistance such as data importation, 1:1 training, SEO help, as well as website design and development—whatever you need to get the most from technology and optimize your business.

Many of our plans also now come with some setup and training services included, and additional options can be purchased a la carte via our new services offering!

Product redesign and new plans
After focusing the last 4+ years on developing features, including the many additions mentioned above from 2016, it became necessary to package and sell our now (extremely) robust set of features differently. You may have noticed that our marketing website reflects that MyVR now offers three products: Software, an App Marketplace, and a Services Marketplace.

We moved all third party integrations (like HomeAway, Stripe, Mailchimp, etc) and optional add-ons (like websites) to this new App Marketplace. We’ve also created this new Services Marketplace to organize the many services that we now offer, and we expect both of these marketplaces to see many great additions in 2017. Lastly, we organized the software itself into major functional modules, and have redesigned our product navigation around these.

Given the evolution of the product, we also needed to create a set of new plans (three property manager plans, and two owner plans) to better customize our offering to different clients with differing needs and budgets, and help them understand what they get with each plan level. We released these new plans to new customers a few weeks ago (and stopped offering the prior ones when we did that).

New pricing
Because the product has evolved so much over these past 4 years of feature build-out, we raised subscription prices for new users signing up for these new plans. We’ve also changed the way we charge for certain add-ons, e.g. channel management, which now incorporates a 1.49% booking fee (vs the 3% to 7% typically charged by third party channel managers). Lastly, we’ve also moved to a new fee structure for credit card processing that utilizes volume tiers (rates start at ~2.99% in for the US, and decreases with increasing client volume).

We were overdue for these changes – most of our customers were on a pricing plan that was designed in early 2013, when we had a very small fraction of the platform capabilities what we have now, and we hadn’t been adjusting prices upward all that time as we made the product better. We’re continuing to honor the legacy plan you signed up for, so if you’ve been satisfied with the product, this recent price adjustment need not have any impact on you.

(NOTE: Some users on legacy plans have inquired about converting to one of our newer plans. Sit tight… we have a separate email coming on that within a few days.)

We’re proud of what we’ve accomplished to date – but it’s clear our job is far from over! Through our recent customer survey, we gained an updated view of what’s currently most important to you and how we should prioritize our efforts going forward.

One key investment we made in 2016 that we didn’t mention above (and haven’t talked about much) was the release of a Developer Portal with a robust set of APIs – something that will allow for greater connectivity with our software. We realize that’s pretty technical for most users, and the sound of “APIs” might not get you super excited, but you’ll appreciate what APIs will let you do!

In the short term, the APIs give larger customers better access to their data and allow them to build custom technology on top of MyVR’s software. Longer term, APIs add functionality for our users by letting third party software developers integrate their products and services with MyVR’s software. For example, our APIs are already being used for things like building custom websites and enabling yield management companies to optimize rental rates for our clients. Going forward, APIs will enable MyVR to bring greater choice in features and services to our clients via third party apps and services, and these will be made available to users via our App and Services Marketplaces.

We’re excited to close out 2016 with a bang and have an exciting roadmap developing for 2017!

Thanks for your continued support,
Jonathan and the MyVR Team

Hey everyone!  We sent out an email to customers last week on some amazing new features, so I thought I’d post on the blog to share with our other followers.

Here’s the email:Renter Booking Page


Hey all,

Just a quick note to let you know about some REALLY powerful stuff we released last week.  Possibly the best improvements to our product that we’ve released to date.

MyVR is quickly becoming the most powerful reservation software in the vacation rental industry, allowing you to automate your operations and make fewer errors (like expensive double bookings or lost payments).

As you may recall, we had already invested significantly in our reservations software, with pretty major improvements launching earlier this year in July andSeptember.  Last week’s is even more powerful.  Watch Markus’ short video on our latest improvement, Booking Policies, and you’ll see why that’s the case!

With last week’s release, we created a way for you to set up a default Booking Policy, which represents the way you typically like to configure bookings.  A Booking Policy can be applied to instant bookings from your website or integrated channels, and can also be used as the ‘starting point’ for any manual quotes you send, so that you don’t need to configure each one individually (you can still modify any quote from your default settings before sending).

A Booking Policy will define things such as:

  • the refund/cancellation policy you typically use (now with the ability to custom build your own!)
  • the payment schedule you typically use (now with the ability to custom build your own!)
  • whether or not to allow the renter to agree to terms online, and if so, which contract to use
  • whether or not to accept online payments, and if so, which merchant account to use
  • whether or not you want to automatically process future payments on their due date, or have the renter send them manually
  • the quote expiration period applied to each quote, if any
  • whether to automatically accept instant bookings, or hold them for manual review and approval
  • whether or not to block off the dates when you get an instant booking request
  • whether or not to collect the renter’s mailing address during the booking process
  • when to move a booking to a final ‘reserved state’ (e.g. contract signed, first payment made, payment made in full)
  • and much more!!

Everything you set up in a Booking Policy becomes your default. You can set up a Booking Policy to apply across many properties, and you can set up several Booking Policies and assign them to properties or property groups as you see fit.

Want to learn more?  Please check out the following:

Stay tuned for upgrades to our automated communications and a relaunching of our channel management in the coming weeks.


p.s. Send me your feedback after you’ve reviewed our latest release.  What are we missing in our reservations product?  Please use the “Suggestions” tab at the bottom of your screen when you are logged into your MyVR dashboard.

People are often surprised when I say they need to stop stressing out about search engine optimization (SEO) because it may not even be right for their vacation rental marketing strategy. It’s true that MyVR offers powerful vacation rental property management software, and it’s true that websites are one of the key features. But there are plenty of very good reasons to have a website even if SEO isn’t a core part of your strategy.

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Happy summer from MyVR!

We can’t believe 2015 is already at its midpoint. It’s been a great year for MyVR thus far. We’ve made a ton of improvements to many areas of our platform, but we don’t always do the best job of sharing those updates. As the summer kicks into high gear, we thought it was a good time to pause and reflect on many of the enhancements we’ve made thus far in 2015.


We’ve added numerous new capabilities in 2015 to our already-robust Reservations module. These include:

  • Low credit card rates – MyVR’S merchant processing rate for Visa and Mastercard are among the lowest in the industry! And, yes, any processing fees on refunded deposits are also refunded.
  • Control over which cards you accept – MyVR gives merchant account holders the option to accept additional cards, like American Express and International cards. Accept payments from customers anywhere in the world!
  • Online transactions with offline payments – Want to book renters with your online contract but take and manage payments offline? MyVR has you covered.
  • Offline transactions – Manually enter transactions taken offline or otherwise outside the MyVR system and manage them all (with your online transactions) at MyVR.
  • Phone transactions – Enter and process reservations and payment info taken over the phone.
  • Accept payments for one-off fees – Charge a renter’s credit card for one-off items added during the rental (movie rentals, pool heat, etc) directly from your MyVR account.
  • Redesigned renter booking flow – MyVR’s booking flow has been streamlined for easier renter checkout and higher conversions.
  • Ability to set up multiple merchant accounts within MyVR account – For property managers needing to process payments differently for different properties, you can now set up multiple merchant accounts within MyVR!
  • Automatically charge future payments – MyVR makes scheduling future payments easier by allowing renters who are booking to authorize that these payments be processed automatically on their due date without any further renter action needed.

In the coming weeks, MyVR will also be adding optional add-ons to your renter transactions, and we’re adding more flexibility in setting up your default reservation settings (including refund & cancellation policies for instant bookings). Please be sure to send us feedback on what would make our reservations product even better for you.

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