Your vacation rental business and your email list have grown hand-in-hand; you have a focused distribution list of people who know you, like your property, and have given you permission to stay in touch.
When launching a Facebook Page for your vacation rental, the people on your email list are exactly the people you want to click the “Like” button. But how do you get them to do so?
1. Tell them about it
Your fans will “Like” your Page if you give them the right incentive. For example, will you
- Organize the contests?
- Promote last minute deals,
- Share insider tips for local attractions?
Offer more than “like us, we’re on Facebook” by telling people what you plan to share and why it’s a benefit to them. Continue Reading…