Guest post by Madoline Hatter
While sharing interesting content via a blog can support your vacation rental business, adding images—and taking advantage of an image-based social network—can improve the experience exponentially. Like the adage goes, “a picture is worth a thousand words.”
Pinterest is a growing social media hub that can help boost your blog; pairing the two creates a powerful way for you to connect with new visitors.
Draw in new travelers
Even though it’s relatively new, Pinterest drives more traffic to websites than several other social networks combined. It’s easy to direct people back to your blog: add short snippets of information to each picture and link them back to your main blog or website.
Unique and well-developed pictures can spread, generating additional traffic from other sites such as Facebook or Reddit—a strong argument for hiring a professional photographer. The more attention any single image can receive, the better your chances of getting attention from a potential guest.
Boost your marketing efficiently
It’s not just about pointing people back to your website, either. By adding a Pinterest link to your website, it’s easy for visitors to find more images from you or others. Use these photos to showcase your rental property and nearby attractions. This could easily entice visitors to explore further and find out more about your property or the location itself.
The more you can draw website visitors in with eye-catching photos, the more often those visits will turn into bookings. And Pinterest makes it easy: not only can you integrate it with your blog, it’s also free to use. Continue Reading…