People are often surprised when I say they need to stop stressing out about search engine optimization (SEO) because it may not even be right for their vacation rental marketing strategy. It’s true that MyVR offers powerful vacation rental property management software, and it’s true that websites are one of the key features. But there are plenty of very good reasons to have a website even if SEO isn’t a core part of your strategy.Continue Reading...
Archives For SEO
For many larger, professional property managers, SEO isn’t just a good idea–it’s a necessary piece of their long-term strategy to diversify and take control of their business. However, the SEO decision for most smaller “mom-and-pop” owners is not so clear.Continue Reading...
Like building a business, generating web traffic takes time; over time, there are a lot of different ways you can improve your search engine optimization (SEO) — where you show up in search results — and make it easier for people to find you.
But for now, you just need your site to show up! Continue Reading…
Promoting your vacation rental online boils down to one thing: You want to be found by people who will want to book your place. Listing directories are an important part of marketing plans; having your own website is another.
Local search adds another layer to your SEO efforts; you don’t just want your vacation rental to show up, you want it to have top placement when someone searches for properties like yours in your geographic area.
More than 7 in 10 travelers do their travel planning online according to Google, and if someone is looking for a vacation rental in your neighborhood, you want your property to show up at the top of the list.
Getting to page one of search results takes ongoing, dedicated work — and in travel hotspots, competition for those top places is fierce. Some of this work, called search engine optimization (SEO), is out of your hands. For example, attracting links from reputable websites indicates to search engines that your website is trustworthy, too; getting those links takes time and effort, with no guarantee that they will ever come.
Improving your search results doesn’t exclusively rely on other people, however. There are things you can do to make your website more search engine friendly — called on-page optimization — that are straightforward and completely within your control. Continue Reading…
Photos that capture the best your vacation rental has to offer are critical when it comes to attracting attention — but they’re not the only thing that matters. In fact, they may not even be the most important thing.
Without the “1-2 punch” from great photos and an effective description, travelers who come across your listing may move on to someone who does a better job of showing and telling what their property has to offer.
What earns an inquiry is a rental that captures the imagination or meets the needs of a particular traveler. Your description’s goal is to relay the key features of your property as effectively as possible.
1. Have a great intro
You first sentence helps shape first impressions and hooks people into reading more.
Starting with the basics, like “This three-bedroom house is in a quiet neighborhood that’s walking-distance to downtown,” is a simple way to begin.
However, an opening like this misses a great opportunity for two reasons: Continue Reading…