The average traveler will visit between 3-5 vacation rental websites, and inquire about 7 different properties, according to data from FlipKey. To make the shortlist, you need to do one critical thing: Get their attention!
That doesn’t mean SCREAM AND SHOUT at travelers with all caps, use lots of exclamation marks!! or even post photos of cute little kitties to make them swoon. It means putting together a great listing that speaks directly to your target traveler.
The real competition starts with the search results. If you’re updating an existing listing, take a minute to search for yours and see what kind of “first” impression it makes. If you’re feeling too biased, show a friend and see what they think.
Just yesterday I was asked to look at a great vacation rental in Maui. Their listing title said “true beachfront property” which was compelling to me as a traveler. One time I stayed at a hotel that said “beachfront” only to find a busy, 2-lane street intersecting my room and the beach. But, with their title in place, the first shot that appeared in the search results was a photo of the bedroom. Not exactly the beachfront I was envisioning.
All of the items that typically appear in the search results are pulled from your listing (you can’t customize them separately), so be sure to keep these in mind when creating your listing.
- A small photo of the property (approx 1.5” wide x 1” tall)
- The headline
- Basic details (i.e. number of rooms, max occupancy, rates)
- The number of reviews received, maybe including star rating
- A very brief summary (i.e. the first sentence of your description)