Archives For Email Marketing

iPhone Calendar Paperless Vacation RentalFor many vacation home owners, the movement towards a paperless office isn’t just the environmentally friendly solution – it’s the solution that makes the most sense. How much information do you already email back-and-forth between yourself and your renters, property manager, or accountant?

Calling it “paperless” can be a bit misleading; more often than not, the reality is simply “less paper” – potentially significantly less paper. However, committing to a paperless office is increasingly affordable, and it’s only going to get easier.

Adopting a paperless philosophy for your vacation rental has two benefits:

  • Cutting your need for paper helps eliminate waste and scale back printing costs.
  • Incorporating digital solutions can help streamline standard processes. Continue Reading…

5 Star Vacation Rental ReviewsThe testimony of a satisfied customer is a precious asset for any business and vacation rentals are no exception. Guest reviews are a great way to attract new renters.  In the prospective renter’s mind they establish your credibility, enhance desirability, and may be the final hook for the renter to choose your vacation rental over a competitor.

Here are some guidelines for capturing testimonials while your guests are still basking in the afterglow of their vacation.

1) Ask Promptly

Contact your guests promptly after their stay (2-3 days) and ask for feedback.  While you can’t control the feedback you receive, remember that happy customers tend to enjoy sharing their experiences and are far more likely to respond than those feeling less enthusiastic. If you haven’t heard back in a few days, send a reminder email. Continue Reading…

You don’t have to live in a big city like Austin or San Francisco to take advantage of renting your home during local events. Homeowners in Ardmore, PA, a small town of 12,500 residents, are already starting to talk about how to rent out their homes for the 2013 US Open golf tournament just under a year away. But, in order to rent your home, you need to stay abreast of local events and get up-to-speed quickly on your local rules and regulations.

Lake Tahoe Local Event GuideWhether you’re renting your home for a one-off event, or marketing your existing vacation rental, it’s important to set up an informative website with plenty of photos, including rooms, amenities, and the surrounding area. Maintain your website with a local area guide, like this one in Tahoe, and list upcoming local events, happening now and months in the future.

Find out about local events in your area

  • Contact your visitor’s bureau. In larger cities, this might be a convention and visitor’s bureau (CVB). They should have a list of major events and conferences happening in your area.
  • Check out local event directories like Eventful.
  • Subscribe to your city or neighborhood newspapers and magazines.
  • Search for press releases or news. Set up a Google alert to get notified by email when new items are published to the web.
  • Contact local entertainment centers, theaters, and concert venues to obtain a copy of their calendar.
  • Follow event companies on social networking sites like Facebook, Twitter, or Plancast as they are most likely to promote their events through these channels.

While you may find renting your home during an event very lucrative and enjoyable, there are many things you should do before starting to advertise, especially if you’re renting out your primary home or new to managing a vacation rental. Continue Reading…

First, congratulations! Setting up a website for your vacation rental is one of the best things you can do to market your property. A recent survey shows that owners who utilize listing sites and a have a personal website for marketing their vacation rental have a 12% higher occupancy rate than those who solely use listing sites.

Unfortunately, the saying “if you build it, they will come” doesn’t hold much weight in the world of online marketing. Here’s a few tips to help you start generating traffic to your new vacation rental website.

Add a link on your paid listings

Add Link to Your Listing SiteIf you’re already advertising on HomeAway, VRBO, or FlipKey, add the link to your listing. It allows you to showcase additional photos and information not featured in your paid listing and adds credibility to your ad.

Add a link in your auto-responder

Auto-responders or auto-reply messages are triggered when a new inquiry is received on your listing. Because it’s important to reply promptly to new inquiries, auto-reply messages let you send valuable information to the guest when you are not available to respond personally. If you’re not using auto-responders yet, here’s why you should set up an auto-reply.

Adding a link to your website gives the potential renter more information about your property and keeps them engaged until you’ve had a chance to respond. Continue Reading…