Sydney Morning Herald || The hottest travel trend of 2014? We know everything about you
We’ve talked about different ways to connect with your guests and provide truly personal service, something vacation rental owners are in a great position to provide. But hotels are upping their game, too. In this article from Australia, industry executives say they’re focused on details—from remembering a guest’s preferred room temperature to buying personalized gifts inspired by their social media posts.
Vacation Rental Marketing Blog || 4 vacation rental guru predictions for 2014
Will 2014 bring more competition or more opportunity for vacation rental owners? Likely a good dose of both, according to the four vacation rental pros interviewed for this predictions post. From new initiatives by big brands to the need for better systems and more comprehensive marketing, our industry is poised for significant growth and change over the next couple of years.
Free Wi-Fi isn’t a perk, it’s an expectation. Despite a beautiful location, great service and a bright clean room, Margaret Addy gave a hotel she stayed at recently just a mediocre review. “Why? I had to pay $22 per day for internet service.”
Addy highlights a recent survey that shows that even when everything else is good—or great—a hefty Internet bill will wipe out a five-star review. That explains why some luxury hotels are taking steps to provide free Internet, too.
While the collaboration to feature HomeAway’s vacation rental properties on Expedia.com was announced last fall, the new venture is set to launch early this year and generating a lot of buzz. With demand for vacation rentals consistently on the rise, the increased visibility from this venture bodes well for our industry. And, as Jay William of Villa Marketers referenced in the predictions post linked above, it could signal moves by other big brands over the next year.