Presentation: “10 Minute Marketing” from 2013 HomeAway Summit

Jonathan Murray —  May 24, 2013

impact vs effort gridWe get it, you’re busy. We’re owners, too, and know there’s only so much you can do in a day. If you could carve out just 10 extra minutes a week to market your vacation rental, what could you do that would make a difference?

There’s a sliding scale when it comes to what works — and what doesn’t — in vacation rental marketing. Some things take little time or effort, but the impact is significant; other things have a high cost, but barely make a dent.

At the 2013 HomeAway Summit, Markus Nordvik and I shared 15 medium-to-high impact and generally low cost/effort marketing ideas to help you maximize your ‘bang for the buck’. Different ideas work for different properties, and these ideas give you something you can test without a significant investment.


 

Have you tried one of these ideas with your vacation rental? Tell us how it worked out in the comments below!

Jonathan Murray

Jonathan Murray

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Before starting MyVR, he co-founded Lift Media (acquired), a lead generation company that worked with clients like American Express, Netflix, and Fandango. He started MyVR after being frustrated with setting up his own Sonoma cottage as a vacation rental. He studied engineering at Bucknell University and received his MBA from Stanford University.
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4 responses to Presentation: “10 Minute Marketing” from 2013 HomeAway Summit

  1. Jon, GREAT ideas, some of which we’ve spoken about recently. I’m pumped to get moving on some of these! Thank you!

  2. I don’t need any marketing. I use airbnb and have been 80% full right from the start. And I had 50% occupancy in the off-season, too. Projections are even better for the up-coming season.

  3. Hi Pattie,
    That’s awesome! Where is your property located?

    I think Airbnb is a great service for many owners, but for most people I talk to, it hasn’t driven much business (yet). I’ve received zero bookings and only one inquiry in 2 years from Airbnb. My one inquiry wanted to use it for free for a film crew shooting a movie. And I get 100+ inquiries a month for my property in Sonoma across all my channels, but Airbnb drives nothing.

    Mike, another co-founder at MyVR, has also received no bookings for his place in Tahoe over the past 3 years or so. Unfortunately, I talk to owners daily who get the same results. Airbnb is very strong in urban areas (like here in SF, and in NYC) and they do well internationally, but haven’t made a dent in many of the traditional U.S. vacation rental markets yet. But, it costs me nothing to advertise there, so I’m happy to leave it up. And I suspect it will at some point – they’re growing like crazy.

    Thanks for the post!

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