It isn’t always easy to figure out the right balance of posts for your vacation rental Facebook Page. You should only be posting updates on your home once in every five posts – or less. So, what else do you post about? I wouldn’t blog about it if I didn’t have an answer!
Here are 10 things to post on your Facebook Page so you can change it up and keep fans interested. You only need to post 2-3 times a week — no more than twice a day — so a mixture of the following ideas should keep you going for a while.
A picture is worth a thousand words. Not only are we in the vacation industry (and who doesn’t want to fantasize about traveling?), but pictures statistically receive the most fan engagement such as comments and “likes.” Sometimes your picture might be the focus of your post, others it may just accent your text – either way is fine. A good photo can make the ordinary seem interesting.
2. Local Updates
Give your fans a reason to visit. Share news of upcoming festivals, sports events, concerts, etc. Has the nearest resort received epic snowfall? Tell people about it. Did the local 4-star restaurant get a new chef? Share the news. Provide bits of information your guests will find exciting, whether they can make it up that weekend or not.
3. Special Offers
Discounts are compelling no matter who you are. Offer special rates to your Facebook fans every now and then. If you have a last-minute cancellation, take it straight to your Facebook page. Also share local deals, discounts or specials your guests might like, for example, end-of-the-year sales on ski equipment, local Groupons, or happy hours close to your vacation home.
4. Traveler Recognition
Give some love back occasionally. You can periodically acknowledge guests’ special occasions, like anniversaries or birthdays; or call out something notable they’ve done.
5. Ask a Question
What better way to get your fans involved than to ask them a question? Get their opinion or feedback about which new game to add to your Xbox collection or what factors are most important to them when planning a vacation.
6. Share Others’ Posts
It’s a social media best practice to participate on others’ pages. Maybe another owner or a local business has posted something you like. If it relates to your vacation rental, the area, or the season, share it with your fans!
7. Updates On Your Property
This one’s a no brainer, but still, think outside the box. Maybe you put in a new hot tub (obvious post), but maybe you just got new accent pillows for the living room. Put your own twist on it and it’ll entertain.
8. Regional or Seasonal Tidbits
Sharing fun facts, pictures of food, tempting recipes, etc., are all fair game and make great posts. Just make sure it relates to your vacation home, the region or the season or holiday.
9. Personal Notes
Big businesses use Facebook for branding. Your version of that is conveying your personality. Sharing tidbits of information, like photos or stories about your family or pets, helps build trust with your Facebook fans.
10. Let Guests Post
Make no mistake, you want control of your content, but you can invite guests to post about their time at your vacation home or share their photos with you and your fans. They may already want to and just need your encouragement.
Bonus Tip: Calls To Action
Your vacation rental Facebook page is about relating rather than selling. Still, posts asking fans to “like” or comment get more engagement than posts without such requests. Personally, I like the ones that are subtle rather than obvious, but you can’t argue with results. Try it out!