On The 9th Day: Update Your Facebook Page

Erin Colbert —  January 2, 2013

facebook likeFor the ninth day of MyVR Marketing Tips, navigate through the distracting YouTube videos and pithy quotes on Facebook to update your vacation rental’s Business Page.

If you don’t have a Business Page yet, download our Vacation Rental Owners Guide to Facebook Marketing e-Book and spend today getting set up!

Word-of-mouth recommendations and referrals are key reasons to be on Facebook, as is staying connected with past renters; 87% of vacation rental guests have recommended renting a home to a friend.

While you should try to share information on your Facebook Page regularly, getting into the habit can be a bit of a challenge without a plan. Here are a few ideas for information you can share and keep an eye out for.

  • Update the cover photo on your business page regularly,
  • Promote upcoming local events,
  • Highlight recent renovations or additions to your home,
  • Share your own photos of your home,
  • Share photos of the local community,
  • Share positive reviews and recommendations you receive,
  • Encourage guests to leave tips on your page,
  • Encourage guests to share their own photos with you.

Use your Facebook page to make it easy for past guests to remember how much they enjoyed staying in your home.

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This post is part of our 12 Days of Vacation Rental Marketing series. Subscribe to the blog and we’ll send you an email each day with a new post.

Erin Colbert

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Marketing at MyVR.com. I help vacation rental owners improve their online marketing efforts and get more inquiries & bookings as a result. You can find me on Twitter and Google+.
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