On The 5th Day: Plan to Update Your Vacation Rental Photos

Erin Colbert —  December 29, 2012

professional photoFor the fifth day of MyVR Marketing Tips, schedule a photo shoot for your rental property — with yourself or somebody else behind the lens.

You should already have high-quality photos that accurately reflect the quality and decor of your home. However, unless these photos are relatively recent, they can become dated over time as you repaint walls, replace a piece of furniture or two, or rearrange the backyard.

Good photos are arguably the most critical piece of your marketing tools. HomeAway recommends these seven must-have vacation rental photos for your promotional materials:

  • View
  • Exterior
  • Living Room
  • Kitchen
  • Master bedroom
  • Each additional bedroom
  • Outdoor amenities

HomeAway recommends against bathroom shots, unless yours is particularly spectacular, and suggests you don’t overdo it with the scenery shots.

If you still have a great set of WYSIWYG (What You See Is What You Get) photos, look for new images to add to your selection. Perhaps you could add a few photos of the local community, or highlight different features on your property?

While you don’t want to overdo it, you also want to ensure your rental is well represented; According to Flipkey, travelers are 83 percent more likely to make an inquiry on your property listing if you have more than 20 photos.

Choose your best photos and add as many as you can to any websites where you promote your vacation rental.

References:

 

This post is part of our 12 Days of Vacation Rental Marketing series. Subscribe to the blog and we’ll send you an email each day with a new post.

photo credit: Images by Ora

Erin Colbert

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Marketing at MyVR.com. I help vacation rental owners improve their online marketing efforts and get more inquiries & bookings as a result. You can find me on Twitter and Google+.
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One response to On The 5th Day: Plan to Update Your Vacation Rental Photos

  1. Great post. Can’t say enough how important photos are to gaining more inquiries and bookings. While you’re spot on with all your recommendations, I might add that hiring a professional photographer would be well worth the expense. At most, it should only cost a few hundred dollars, and there’s a good chance it would be less than $100. If a pro is out of the question, then find a friend who’s handy with a camera and perhaps buy them dinner. And if that’s out of the question, then invest in a decent digital camera (not your phone!), and take the time to practice, practice, practice … then upload your shots. Photos make all the difference.