Ready to give your website an overhaul? Thinking about creating a new website for your vacation rental? Then this session is for you.
Owners who, in addition to using listings sites, use their own website to participate in further marketing efforts (such as social media) experience 40% greater occupancy rates than those who use listing sites as their sole form of marketing, according to a recent survey by Matt Landau.
These days, a website is essential for your vacation rental, yet many owners still don’t have one. Or, worse yet, haven’t updated their website since they stopped accessing the internet through a dial-up modem.
We’ll review the critical elements every website needs to be successful, looking at live examples from owners. Topics we’ll cover include:
- Search engine optimization
- Photos and videos
- Comprehensive local guides
- Integrating your HomeAway calendar
- Inquiry forms and booking engines
- Social media shareability
- Keeping content fresh
Your website should be a living, breathing entity that showcases the personality of you and your home. A great website paints the picture of a dream vacation for the traveler, not just list features and frequently asked questions.
Title: Give Your Listings Firepower with a Personal Website
Speaker: Erin Colbert
Audience: Vacation Rental Owners & Managers
Date & Time: October 25, 2012 at 2pm CST
photo credit: gunjan